5 Must-Read Books to Improve Your Marketing Strategy
Clients often ask us to weigh in on the best marketing resources to help them get their heads around the ever-changing landscape that is marketing today. Some aspects of...
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B2B Marketing INSIGHTS & News
Discover B2B Marketing insights and Microsoft Partner Marketing practices from the award-winning Mavens with time on the ice, skin in the game and the scar tissue to deliver expertise you can measure.
Empowering Female Entrepreneurship: A Celebration of International Women’s Day
In honor of International Women’s Day, Simon Fraser University’s Beedie School of Business tables a Women’s Panel of Entrepreneurs to bring greater awareness to females running their own businesses...
Should You be Using Google’s Marketing Platform?
A few months ago, Google revealed new brands and solutions for their popular marketing and advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. They announced that...
Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond
Ultimately, it all comes down to ROI on your marketing dollars. But how should you be measuring that ROI actively for money spent? This post will take you through...
Back to the Future with B2B Digital Marketing Must-Haves
Today the world of tech is evolving faster than our understanding and rest assured it’ll continue to change a mile a minute in the years to come. Like it...
That’s so Maven: Maven Collective Marketing’s Annual “Paying it Forward” Initiative
Here at Maven Collective Marketing, we love the holidays. But for more reasons than you’d think! Learn about the the Maven Collective Marketing Paying it Forward Initiative. As...
The King’s Council: Why B2B Companies Need Content Marketing Guidelines
If content is king, then content guidelines are its council. Learn why your B2B company should put in place content guidelines to ensure your content occupies its rightful throne....
SEO vs SEM: Beyond the Abbreviations
Marketing buzzwords and abbreviations are a dime a dozen. Quit scratching your head over SoLoMo and YMMV and instead consider Search Engine Optimization (SEO) and Search Engine Marketing (SEM)....