A few months ago, Google revealed new brands and solutions for their popular marketing and advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. They announced that they were unifying products within DoubleClick advertiser and the Google Analytics 360 Suite under a single brand named (drum roll please)… Google Marketing Platform. Google… Continue reading Should You be Using Google’s Marketing Platform?
Month: January 2019
Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond
Ultimately, it all comes down to ROI on your marketing dollars. But how should you be measuring that ROI actively for money spent? This post will take you through the top metrics you should track for your website, paid advertising, search console, and email marketing. Top 5 Website Metrics Setting up and using Google… Continue reading Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond