Ultimately, it all comes down to ROI on your marketing dollars. But how should you be measuring that ROI actively for money spent? This post will take you through the top metrics you should track for your website, paid advertising, search console, and email marketing. Top 5 Website Metrics Setting up and using Google… Continue reading Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond
Tag: google analytics
SEO vs SEM: Beyond the Abbreviations
Marketing buzzwords and abbreviations are a dime a dozen. Quit scratching your head over SoLoMo and YMMV and instead consider Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Perhaps two of the most commonly used and effective digital marketing practices, they are also two of the most misunderstood. In this blog post, I’ll break… Continue reading SEO vs SEM: Beyond the Abbreviations
5 Actions to Take from the Call-to-Action Conference
It was Maven Collective Marketing’s first year at Unbounce’s Call-to-Action (CTA) conference and they did not disappoint. Beyond the great content that was presented at the 2016 CTA Conference, every attendee was celebrated, swooned and appreciated. While the primary reason we attended the conference was to gain new insights and knowledge, we can honestly… Continue reading 5 Actions to Take from the Call-to-Action Conference