Tag: internet marketing

SEO vs SEM: Beyond the Abbreviations

Marketing buzzwords and abbreviations are a dime a dozen. Quit scratching your head over SoLoMo and YMMV and instead consider Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Perhaps two of the most commonly used and effective digital marketing practices, they are also two of the most misunderstood. In this blog post, I’ll break… Continue reading SEO vs SEM: Beyond the Abbreviations

Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]

Let’s be honest, the fundamentals of marketing rarely change year over year, but they do slightly evolve. Thus, it is always important to review the foundation of your marketing strategy, your fundamentals, to ensure anything you build upon it is based on solid ground.   Given that our consulting at Maven Collective Marketing primarily deals… Continue reading Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]