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How to Build Your Personal Profile for LinkedIn Lead Generation

Conquer LinkedIn Lead Generation

LinkedIn is a sought-after platform by professionals from all industries and has over 500 million active members. Isn’t that a great place not only to build a strong professional profile, but also to build your network with other professionals and create meaningful leads for your business? But simply creating a profile and posting every now and then is not the most efficient way to leverage the power of LinkedIn. In this blog, we will walk you through some of the ways you can leverage your personal profile for LinkedIn lead generation and be that thought-leader you want to be!

Why Invest Your Time in LinkedIn

LinkedIn is a vast platform full of people that are looking for or providing different kinds of solutions and services. It is very likely that on a platform as extensive as this you will cross wires with like-minded professionals. Study shows, LinkedIn is 277% more successful in lead generation than Facebook and Twitter.

LinkedIn is a great place to gain visibility and credibility among your peers and industry experts. Additionally, your presence on LinkedIn helps build a brand image not only for yourself, but also for the company you work for. The platform hosts nearly 740 million users, providing great network expansion opportunities to all members.

Establish Your Presence on LinkedIn

Creating a Linkedin profile is easy, but making it visible and of substantial value is what takes work. It is all about how you curate your profile for other members to enjoy, showcasing your experience, strengths, skills, and winning personality.

Optimize! Optimize! Optimize!

We can’t say this enough about the importance of optimizing your personal LinkedIn profile and posts. It is crucial how others discover your profile, aspects like LinkedIn bio, interest, work, and academic experience, all play a role in your visibility. Adding keyword-heavy details in the ‘About’ area, describing responsibilities under each work/study experience, or including links to projects you have worked on can go a long way in improving your visibility.

Prove Credibility, Authority, and Expertise on LinkedIn

Skills, endorsements, and recommendations can help your profile stand out among other members that don’t make adequate use of these features.

They are a good way to get that thought leadership status and how people view and perceive your opinions. Skills and endorsements showcase your strengths and the support you have garnered from others, in turn indicating the trust, authority, and expertise you have in the industry.

Engage and Interact with LinkedIn Members

Add people of similar interests as connections and follow your interests, other thought leaders, industry experts, and companies whose work resonates with you. Go ahead and join LinkedIn Groups to widen your network and connect with more people. It is always good to have a healthy mix of connections that ranges from people working in and around your industry and at different hierarchical levels. As you grow your connections, you will have the opportunity to analyze their content and learn from their insights as well. Once you are a group member, make sure to participate actively with relevant and meaningful content. You can even create and manage your own group on LinkedIn, this can be a very significant step to get your business the visibility that it needs.

Publish Your LinkedIn Content

Creating and sharing content is crucial to your profile’s success. Identify the gaps in topics in your industry and write about what is most relevant to your audience and connections. Sharing original content in the form of insights or from your blog post is vital to exhibit your knowledge. At the same time, don’t be afraid to reshare content related to your brand or industry. Stay on top of trends and make sure what you post is what the audience seeks.

Once again, it is time to stress optimization, but this time of your posts. Use keywords, links, and hashtags to make sure your work is reaching the right people. Tagging related company accounts or personal profiles also increase impressions of your post. Find the right balance of how often you post on LinkedIn, do not bombard your followers with too much information, but pace it out at regular intervals.

Spotlight Your Work in the Featured Section

Use the Featured section of your personal profile to showcase your work samples. This section helps boost your profile with valid examples and proof of work. You can include any form of external media, documents, and links that you would like to be spotlighted when someone views your profile. It is a great way to establish your professional identity!

Tapping into In-built Organic Feature for LinkedIn Lead Generation

Begin business development with your closest circle of connections and move outwards. This means 1st, 2nd and 3rd connection emails are your starting point. Reaching out to people in these tiers should get you a measurable response as they are most likely to be familiar with your content, hence, they are more likely to engage with you.

Did you know that the LinkedIn platform is the best place for account-based marketing? Narrow down on the industry, size, and interests of your current customers and find others like them on LinkedIn. Use professional demographics to determine who your potential customers are, it is all about persona building and finding those that fit into it in a professional capacity.

Utilize LinkedIn Events as a way to get more information to your audience. Depending upon your target you can organize meetups, workshops, seminars or several other types of events. This is an engaging way of driving interest in your work or solution and building a professional community that further facilitates LinkedIn Lead Generation. You don’t have to organize events for all LinkedIn page followers and can target specific segments and host verticalized events or product demos for specific functions. With events, you can also capture information about your attendees and view their experiences before, during, and after the event. All that information can be really helpful for future marketing initiatives as well.

If you are the administrator of a group on LinkedIn, you can send out announcements in the form of emails to your group members. This can include anything from a whitepaper to a product update, webinar, or free trial. It is a simple way to reach out to a large number of people and capture information about those that show interest.

Go Premium on LinkedIn

The LinkedIn Premium account has many added features that you can utilize to harness more leads from the platform. In the premium account, you get regular analytics like search terms and trends to improve your professional presence. Furthermore, it is uncommon to find contact details of other industry professionals on LinkedIn, but with Premium, you get to unlock more InMail credits that you can use to reach out to industry leaders and build connections with larger networks.

We might have given you a lot to consider about LinkedIn and its features. A good place to start would be with your own profile and taking small steps towards optimization. In our next blog, we will uncover more aspects of LinkedIn that help build your company’s presence and how to drive traffic from your Company Page, Showcase Page, and using Sales Navigator and several other Paid LinkedIn Features.

If you have any questions about LinkedIn Marketing and conquering social media platforms for your business, please reach out to us!

How to Start a B2B Blog to Strengthen Your B2B Marketing Strategy

Given the intangible nature of B2B software services and products, the importance of how well you educate your target audience cannot be ignored. The people you are looking to connect with and sell to must have adequate knowledge of your service(s)/product(s) and its value(s). Creating quality content is important to your readers, therefore, becomes a no-brainer for your marketing strategy. It helps drive traffic to your B2B website and improves your visibility in your target market.

A blog can be used to identify challenges your prospective customers face, as well as diagnosing potential services/solutions to fill their needs, as a means of continuous education. Creating content to address your target audience’s requirements helps build brand recognition and helps your business gain their trust.

Did you know those business-to-business companies that blog regularly generate 67% more leads? Now, who wouldn’t want that?

Don’t wait to get started, instead follow the following steps to launch your B2B blog effectively.

Step 1. Identify Your Target Audience

First, you need to understand who you are speaking to, or writing for. Begin with persona development to narrow down your audience into specific people and their interests. There are several areas that you need to research to determine who your potential customers are going to be, such as demographic, geographical location, interests, and more.

Make sure to utilize the right tools to identify your target. Google Analytics’ demographic reports can give valuable insight into the age and gender of your audience. You can even find their affinity under the ‘Interests’ category. Google Analytics’ various segments can help build powerful audience reports for you.

b2b marketing strategy for persona building with google analytics — Image: Google Analytics Users Demographics Overview

Another route you can take is to dig into the audience segment of your competitors. Know your direct and indirect competitors and identify who is engaging with their content. You can figure this out by tapping into their social networks and monitoring their content topics and engagement across platforms. The types and topics of content they create will give you an idea of who they are writing for and engagement is a clear way of observing the interested parties.

Step 2. B2B Blog Keyword Research

Now that you know who you are writing for, the next step is to figure out what your target audience is searching for. It is important to create content around the problems your potential customers are looking to resolve. Keywords are the focal point of search engine optimization; for a B2B blog to be relevant, addressing search queries becomes crucial.

How do you figure out what keywords are being used? There are several free and paid tools that can guide you:

Google Keyword Planner: is a simple and powerful tool to discover the average monthly searches, keyword difficulty, and cost bidding on the keyword (i.e. paid ads). You can even filter it down by specific industries to get more accurate metrics.
SEMrush: allows you to create keyword gap analysis reports that give you insights into underutilized keywords that you can use.
Ahrefs: is another useful one to have in your toolkit, you can even research specific competitor domains and look into all the organic keywords that they rank for.
Moz: is a great pick if you want to know more about ranking keywords and/or get keyword suggestions.
Microsoft Bing Webmaster Tools: can help explore your site and manage keywords.

microsoft bing webmaster keyword research tool for b2b marketing — Image: Microsoft Bing Webmaster Tools – Keyword Research

Step 3. B2B Marketing Content Calendar

You know your audience and you have a list of keywords ready, start planning your content! You do not want to bombard your audience with too much information all at once. It needs to be paced out at regular intervals for them to be able to absorb all that knowledge and garner interest for more.

You can also keep in mind current affairs, holidays, global events, and other big picture happenings that might influence your writing. It is always important to stay relevant to what is going on in your industry and how the taste and preferences of your audience are evolving over time. Some tools to help you maintain a calendar for social media posts are: HubSpot, Hootsuite, Buffer, etc. You can even maintain a spreadsheet to keep all your content ideas in one place.

hootsuite content planner for b2b marketing strategy — Image: Hootsuite Content Calendar Sample

Not to mention, all this planning will be a waste if you are not looking to churn out good quality content. For example, do not just pick any and every topic to write on just because a certain segment is talking about it. Always remember to see how important is it for your business and for your audience to know more about this topic. Quality content is not limited to what you write about but also included other aspects like the writing style. Determine the tone of voice you are going to follow throughout your content marketing journey and stick to it to build your brand image.

Step 4. Start Writing Your B2B Blog Now

If you have followed steps one to three, then you are ready to start that B2B blog! You are now equipped to begin some real content writing work. There are a few things you should be mindful of when creating your, primarily, make sure it is optimized for search engines.

There are many content marketing guidelines for B2B companies, but here are some common ones that you must be aware of at all times:

Keyword stuffing is a big no-no! Do not overdo it with keywords but ensure that it is included in the text periodically and is a part of your main heading and some subheadings as well. It is vital to be optimized for both short and long-tailed keywords. You can incorporate synonymous keywords and phrases to not sound repetitive and also widen your reach. But make sure you are optimizing your images and HTML elements (e.g. title tag, alt text, meta description) with the primary keyword.
Linking is another vital part, both internal in your B2B blog and external from your B2B blog. Tie your website or blog together by linking to and from other relevant information. You can link out to other resources that you have used to create your blog as well. Also, don’t overlook link optimization by including keywords in your critical URL tags!

Step 5. Don’t Forget B2B Content Promotion

Content promotion is not just about paid channels, you can even do it organically across your social media platforms and well-planned email campaigns. The route you choose totally depends on your marketing plan, so try and few different ways before deciding what works best for your business.

Twitter Content Promotion of B2B Blog for B2B Marketing Strategy — Image: Twitter – B2B Content Promotion Example

Just writing blogs is not enough, it is all about making sure it reaches the right readers. Organic content promotion ensures that your work reaches those that are looking for it.

B2B Blog content promotion of content marketing on LinkedIn — Image: LinkedIn Content Promotion of B2B Blog

Search engines also care about content promotion. You have the opportunity to expose your writing to new and old audiences online. If your blog is informative it is likely to drive engagement and be noticed further when shared via social platforms. You even earn links if you are promoting it correctly across the right platform.

Posting on online communities and groups is one good way to get your content noticed. By creating value for your customers through well-promoted content you even have the chance to improve your domain authority and ranking on search engines.

Marketers who prioritized blogging received 13 times more ROI than companies that did not in 2019. This widening reach is how you can drive meaningful traffic to your website, which will leave to eventual conversion. Isn’t that the end goal of any marketing strategy?

Distinct B2B Blogging Advantages

Throughout this blog, we have covered several ways in which a B2B blog can boost your B2B marketing strategy. Let’s take a quick overview of all the ways a blog can impact your B2B marketing strategy and give it the lift that it needs.

Creating good quality blogs and observing how readers engage with them helps you understand their interests and prepare future content around that. You get to know your audience better and plan whether you are creating content for the right audience and how to nurture their interests towards conversion.

Utilizing content to present your expertise and showcasing involvement in the industry makes your content more engaging. If your content is truly informational, your blog can help you achieve that thought-leader status. Your target audience following can grow rapidly if your content adds concrete value.

We have briefly touched upon conversion before, but it is no secret that turning leads into customers is what all businesses want. Your content can be a vital part of the nurturing in between. It is the bridge that helps readers know your services, capabilities, and brand well enough to actually invest in it and seek solutions.

Do not underestimate the power of blogging!

If you need further guidance with starting your B2B blog, B2B marketing strategy, or just content promotion, get in touch with us. At Maven Collective Marketing, we work with several B2B software and B2B software services companies, including certified Microsoft Partners, to improve web traffic, lead generation, website performance, content marketing, email marketing, paid advertising, virtual events and much more.

Contact us to find out how we can deliver the expertise you can measure to add value to your B2B marketing with impactful steps.

How to Improve SEO and Drive More Traffic to your B2B Website

We all know how important it is to have high SEO rankings, but with over 200 search engine ranking factors in Google’s search engine algorithm alone, it can feel a little overwhelming knowing which factors are the most critical for a successful online marketing strategy.

One question we are frequently asked by our clients is “how can we improve SEO on our B2B website?” This might sound like a simple question but producing the desired results for your B2B website requires establishing and maintaining a complex series of strategies and tactics.

In this blog post, we’ll highlight the key search engine ranking factors you should be integrating to improve SEO.

Improve SEO with Keyword Research — *Improve SEO with Thorough Keyword Research*

Keyword Research Is Essential to Improve SEO

Keyword research is ESSENTIAL to improve SEO strategy and practice.

There are various FREE and paid tools for keyword research, which can be helpful to gain a better understanding of a keyword. We recommend you take the time to evaluate the demand and competition of the keywords you are targeting and think about how someone would search for relevant information based on the specific product or service you are offering.

It’s also worth bearing in mind how competitive a keyword is. If you need to focus on building more authority on your B2B site, try targeting less competitive words until you have built a stronger foundation for your site.

Once you’ve researched and chosen your keywords it’s time to plan relevant and high-quality content around these keywords, BUT make sure it sounds natural and avoid using too many.

Improve SEO with Fresh Content — *Fresh Content is Vital to Improve SEO*

How to Improve SEO With Content Marketing

Producing high-quality content is crucial to increasing your rankings, but DON’T forget about old content once it’s up on your site. Your content needs to be relevant and up to date, so make sure you are reviewing and updating existing content regularly.

This is a fantastic way to signal to visitors that your website contains fresh, exciting, and accurate information. It will also likely increase the amount of time people spend on your site, also known as your dwell time, which can significantly improve SEO.

When reviewing existing content ask questions like, does my content demonstrate expertise, authority, and trustworthiness? Google’s ranking factor “E-A-T” (Expertise, Authority, and Trustworthiness) is used to measure just this.

While search engines want to ensure users are getting high-quality content, they also want to know that users are acquiring accurate and trustworthy information from your content.

Focus on Technical Elements to Improve SEO

Improving the technical SEO of your site is more important than you might think, so you want to ensure your site is compatible with the standards set by search engines, as this will significantly influence your ranking.

We recognize there are a lot of different aspects to technical SEO, so to make things easier we’ve highlighted some key points for you to focus on:

XML sitemaps – make sure to use an XML sitemap, as this shows search engines your website URLs and allows them to see what content is available and how to reach it.
Site structure – have an organized and flat structure that shows your site’s pages are only a few links away from one another. This also helps search engines to access and “crawl” all of your pages easily.
URL structure – a consistent and logical URL structure provides a better user experience and helps users understand how to move around your site.
Linking – internal links direct users to other relevant pages on your site, which increases your authority as well as your dwell time. It also helps search engines to “crawl” more of your site’s pages.
Duplicate & thin content – avoid duplicate content or providing thin content with little or no value to the user. We recommend using a social audit tool to help you find and remove duplicate content on your site.
Canonical Tags – canonical URLs help you manage similar content on your site and helps specify the exact URL you want visitors to see in search results.
Rich snippets – a type of markup that enables you to include additional information on your pages, making them more noticeable in search results. This will naturally increase organic traffic to your site.
404 pages & 301 redirects – you want to show search engines that all of your links are live, so make sure you don’t have any broken links and use 301 redirects to redirect users if you’ve restructured your site.
HTTPS – make sure to use HTTPS, an encrypted version of HTTP that will improve the security of your site for visitors by encrypting the data between your browser and server.

Optimize User Experience to Improve SEO — *High Quality User Experience is a Key SEO Factor*

Offer an Optimal User Experience to Improve SEO

Evaluating your site for page performance is key to ensuring visitors have an optimal user experience on your page, whether on a desktop or mobile device. This will not only improve SEO but also increase organic web traffic. What’s more, with the increase of mobile browsing, it’s more important than ever to have a mobile-friendly user experience and a fast-loading speed.

Arriving in 2021 is Core Web Vitals, Google’s latest ranking factor. With this new factor, your search ranking will be measured by the user’s experience on your site – we’re talking about the speed of your site when it loads, page performance and mobile experience.

Algorithm updates can have a big impact on your rankings, as well as traffic to your site, so it’s important to stay ahead of them. Here are a few points that will help you understand how to prepare your B2B website for Core Web Vitals:

Largest Contentful Paint (LCP) – how long does it take for the largest piece of content on your site to load? Whether it’s a video, an image, some text, on your desktop or on your mobile, your ranking will be influenced by the loading speed of that content.
Cumulative layout shift (CLS) – is used to measure the stability of your site. Think about whether a user may experience an unexpected layout shift when they go to click a button.
First Input Delay (FID) – how fast can your site start to process and produce a result when a user clicks on something?

Remember, this is all about providing an optimal user experience, so make sure your site offers an easy, accessible and fast experience for visitors.

Improve SEO with High Quality Backlinks

It’s important to build high-quality backlinks by linking to authoritative and trustworthy sites that are relevant to your subject matter. Backlinks not only demonstrate subject matter expertise, but they also build your own authority and trustworthiness.

Take the time to link your content only with relevant and high-quality backlinks and make sure not to include too many.

How to improve seo with social media — *Improve SEO by Growing Your Social Signals*

Social shares may not be a direct ranking factor but getting more social shares to your site can really help your search engine ranking. There are two key reasons for this:

More social shares help to increase organic traffic to your site.
More social shares mean there are greater opportunities for your content to build backlinks.

What’s more using platforms such as Google My Business (GMB) and Bing Places for Business is a fantastic way to improve your B2B business ranking. There is a long list of benefits for local businesses, such as increased customer trust, expanded search engine real estate, increased website traffic and one-click accurate business information for customers.

It’s Possible to Improve SEO!

As we mentioned earlier, the question “how to improve SEO on our B2B website?” is a simple one to a complex series of strategies, tactics, and execution planning, but by following this resourceful guide you too can improve your search engine rankings and drive more traffic to your B2B website.

Have further questions or would like hands-on guidance applying these strategies and tactics?

Get in touch at maven@mavencollectivemarketing.com to learn how our expert team can improve your SEO and drive measurable results.

COVID-19 SEO Tips: Help Your Audience Find the Information They Need

The COVID-19 outbreak has touched every part of our day to day lives this year. With much of the population spending an increasing amount of time at home, so it’s no surprise that internet usage has skyrocketed.

There has been a massive shift in time spent on social media or streaming videos to stay entertained. As well, people are turning to the internet to find answers that will reassure them as they face uncertainties in this ‘new normal’. Do I qualify for emergency financial support? Is it safe to fly domestically? Where can I buy a high-quality mask?

Now more than ever, it’s vital to help your audience find the information they need to make day-to-day decisions and to help them find answers to the many questions they may have. With that in mind, we have created this guide to provide our top COVID-19 SEO tips so you can help your audience to find your resources with ease.

COVID-19 Keyword Planning: Keyword Blocking

First things first, it’s important to note that search terms containing COVID-19 related keywords have been blocked by keyword planning tools such as Google Keyword Planner and Ahrefs.

This move from keyword planning tools and digital ad platforms was essential to prevent organizations from advertising and profiting from the pandemic as a result.

However, it does mean that if you are looking for search volumes for COVID-19 related keywords, then you are likely to struggle. The good news is that there are other SEO tools that you can use to guide you and many different ways you can ensure your content is optimized, so your audience can find it easily.

COVID-19 Keyword Planning: Research COVID-19 Search Trends with Google Trends

Google Trends is an excellent tool to gain insights into the popularity of search terms over time.

It won’t give you a breakdown of exact search volumes for specific COVID-19 keywords, but it does provide a clear insight into the demand for COVID-19 related content and how it has changed as the pandemic developed.

covid-19 search trends impacting seo — *Google Trends Results: COVID-19 & Coronavirus Search Trends Over 12 Months*

Unsurprisingly, the number of people searching for coronavirus queries peaked in March. The coronavirus outbreak had just become a pandemic, and we were all frantically searching for more information.

Since then, the number of people searching for ‘coronavirus’ has decreased and leveled out, but the demand for information is far from over. Searches related to masks, for example, continued to increase after the coronavirus search frenzy began to calm.

masks search trends impacting seo — *Google Trends Results: Masks Search Trend Over 12 Months*

As people have gained a clearer understanding of COVID-19, they are shifting towards searching for information around how it is affecting them personally and adjustments they can make to live with it.

Whether that’s searching for the best masks to buy or further information on emergency financial support, there is a lot of important information that people need to be able to find with ease.

Choosing Relevant COVID-19 Keywords that Don’t Contain ‘COVID-19’

Depending on the content you are writing, there are likely to be several related keywords that you can gather search volumes for when completing your keyword research. For example, when researching keywords for this blog post, it would have been helpful to know the keyword volumes for searches such as ‘COVID-19 Keyword Planning’ or ‘COVID-19 SEO Tips’.

As that wasn’t possible, we instead used for similar keywords, just without ‘COVID-19’, such as ‘Keyword Planning’ or ‘SEO Tips’.

seo tips from google keyword planner — *Google Keyword Planner: SEO Tips and Keyword Planning Search Volumes*

As you can see, there are still considerable search volumes for these keywords. Given the trends of COVID-19 related search queries this year, it’s likely that variations of these keywords that include ‘COVID-19’ are popular too.

New to SEO?

At Maven Collective Marketing, our team are expert in Search Engine Optimization (SEO), and can help your site to rank higher in search results to drive the organic traffic you deserve.

If you would like any help with your SEO, get in touch today and see why we just got our fourth straight 5-star review!

COVID-19 SEO Tips

Keyword planning is, of course, a crucial part of optimizing your resource for search. However, there are many other pieces of the puzzle. Here are our top COVID-19 SEO tips that you can implement to make it easier for your readers to find your content.

COVID-19 SEO TIP 1: Keep Content Compelling, Educational & Factual

First things first, creating thorough, high-quality content is essential to SEO. Your content needs to provide a great answer to the searcher’s question, so should be well researched, well written and give a good user experience.

When discussing COVID-19 SEO tips and content, this is more important than ever. There is a lot of false information out there, so it’s important to build content on thorough research to avoid contributing to the spread of misinformation.

Also, we recommend including links in any COVID-19 content back to core sources of information such as the World Health Organization, or your local government response. This ties into our next COVID-19 SEO tip…

COVID-19 SEO TIP 2: Build Links to Other Sites with Relevant Content

It’s good practice to link to other sites and resources from your content. Although it may feel counterintuitive, there are several good reasons for doing this.

Search engine algorithms learn a lot about your site by looking at the websites that your content is linking to. Linking to other resources and reputable sites will help search engines determine the relevancy of your content, and relevancy is key to ranking well in search results.

Providing outbound links to other high authority web pages is likely to increase the trustworthiness of your website. Therefore, search engines will have higher confidence in your site and will be more likely to suggest your content to its users.

Linking to other sites can also encourage them to link back to your content…

COVID-19 SEO TIP 3: Encourage Other Sites to Link to You

When a reputable site has an external link to your content, this is called a ‘backlink’. Backlinks are really important for SEO as they are essentially another site giving your site a stamp of approval.

The most valuable backlinks are those that come from popular, high-authority sites. If you can encourage these sites to link back to your content, it will go a long way to increasing the trust that search engines have in your content and improve the overall authority of your site.

There are many backlink analysis tools that can help you to review your backlinks and help you discover the types of sites that are linking to yours, for example, Moz Link Explorer and Google Search Console.

COVID-19 SEO TIP 4: Fix Anything That is Slowing Down Your Site

page speed insights by google — *Google PageSpeed Insights*: *Example of Results*

Having a fast page speed, or page load time is vital to ranking well in search results. And, it goes without saying that it’s a massive factor in user experience. The longer it takes for your page to load, the higher your bounce rate will be.

You can easily find out your page load speed using Google’s PageSpeed Insights tool. When you enter the URL for the page you’d like to examine, PageSpeed Insights will give you an overall page speed score followed by opportunities for improvement.

COVID-19 SEO TIP 5: Monitor and Respond to Your Web Analytics

web analytics for latest seo tips — *Monitor your Web Analytics with Google Search Console*

SEO isn’t something that is ever ‘done’. There will always be ways that you can improve, tweak and adjust your content or website to improve your search engine rankings and authority. Analytics platforms like Google Analytics are a great way to track the results following any changes you make. Another great tool is Google Search Console, which you can use to determine the keyword phrases that are driving the most traffic to your site.

Keeping a close eye on your analytics platforms can provide invaluable insights that you can use to guide further updates and improvements to your site, or even as inspiration for new content ideas.

COVID-19 SEO Tips: Final Thoughts

We hope these COVID-19 SEO Tips help you to get more from your content and provide useful, engaging content to your audience. Organic SEO can take a long time to build, but by following best practices, you will be able to experience long term benefits and get the most from your web content.

At Maven Collective Marketing, our team are expert in organic Search Engine Optimization. So, if you would like some help improving your sites ranking across search engines, get in touch today! We’d love to hear from you.

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The Critical Importance of Sitemaps, Robots.txt and Google Search Console (GSC) for SEO Success

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Back to the Future with B2B Digital Marketing Must-Haves

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SEO vs SEM: Beyond the Abbreviations

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What is Semantic Search 101: Applying Intent and Context

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Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]

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