Audience: SaaS Business Owners, Microsoft Partners, Media Outlets
Orchestry Software, a SaaS start-up, is a complete adoption, change management, governance, provisioning, and lifecycle management platform, launched to make work simple in Microsoft Teams, SharePoint Online, and across Microsoft 365.
The Honourable AVA Digital Best B2B HomePage Gold Award
Maven Collective Marketing strategized the Orchestry Software ‘curtain-raiser’ project with the Maven Collective Marketing engaged with Orchestry Software from day one to strategize the introduction of the new platform with the launch of the brand, website, and position in the software industry. Maven Collective Marketing collaborated with Etude.Digital on the design and development of Orchestry’s website.
Recognizing the role of a Home Page in a website’s success, both organizations pooled their efforts to seamlessly translate the mission of ‘WORK MADE SIMPLE’ from the SaaS platform onto the website and into the brand message while building a full search engine optimized and gripping web experience that generated immediate measurable ROI for Orchestry.
Meet Orchestry's Award-Winning Home Page
The Award Winning Orchestry Home Page
About AVA Digital Awards
The AVA Digital Awards were founded as the celebration of audio-visual creativity in 1994. Throughout the years, the AVA Digital Awards has changed award categories to recognize the expanding role of technology in new media. To date, the Association of Marketing and Communications has judged more than 300,000 entries spanning from websites to social media sites. The 2022 judging panel consists of industry professionals who seek individuals and organizations that set and surpass the competition’s high standards of excellence.
The AVA Digital Awards honors the creative professionals and their outstanding concept, direction, design, product contributions to the digital communications industry. Maven Collective Marketing is the gold winner of the Business-to-Business Website Based Production Web Element category. Only entries receiving scores of 80 to 89, approximately 19 percent of the entries, are awarded the gold award. As a recipient of this recognition by the Association of Marketing and Communications, Maven Collective Marketing sets new standards with their continued support for B2B technology organizations with extensive marketing expertise that generates measurable results.
AVA Digital Best B2B Website Platinum Award Winner
Estimated Read Time: 3 minutes
Intended Audience: SaaS Business Owners, Microsoft Partners, Media Outlets
Orchestry Software, a SaaS start-up, is a complete adoption, change management, governance, provisioning, and lifecycle management platform, launched to make work simple in Microsoft Teams, SharePoint Online and across Microsoft 365.
Maven Collective Marketing engaged with Orchestry Software from day one to strategize and align the introduction of the new platform with the launch of the brand, website, and position in the software industry.
The honourable AVA Digital Best B2B website Platinum award
Maven Collective Marketing collaborated with Etude.Digital on the design and development of Orchestry’s website, seamlessly translated the mission of ‘WORK MADE SIMPLE’ from the SaaS platform onto the website and into the brand message, while building a full search engine optimized and engaging web experience that yielded immediate measurable return on investment for Orchestry.
Meet Orchestry's Award-Winning Website
Orchestry's Award Winning B2B Website
About the AVA Digital Awards
The AVA Digital Awards began in 1994 as the celebration of the audio-visual arts. To date, the Association of Marketing and Communications Professionals (AMCP) has judged more than 300,000 entries ranging from audio and video productions to websites and social media sites. 2022 judges panel are industry professionals who look for individuals and organizations that establish and exceed the competition’s high standards of industry excellence.
This AVA Digital Awards recognizes creative professionals and their outstanding achievements in the concept, direction, design, and production that is part of the evolution of digital communications. Maven Collective Marketing is the platinum winner of the Business-to-Business Website Based Production category. Only entries receiving scores of 90 to 100, approximately 16 percent of the entries, are awarded the platinum award. This recognition by the Association of Marketing and Communications Professionals has set a benchmark for Maven Collective Marketing to continuously support B2B technology businesses with knowledgeable expertise that yield measurable outcomes.
Earn Credibility and Validation with Business to Business Awards
Some B2B digital marketing trends never go out of style. Here are some tactics that you should utilize to see a greater impact and return on investment from your digital marketing efforts.
The use of video calling skyrocketed as organizations around the world adapted to remote work and it doesn’t look like this digital marketing trend will be slowing down anytime soon.
The pandemic had a huge impact on the popularity growth of video conferencing, webinars and virtual events, but they were all on the rise long before ‘social distancing’ became part of our daily vocabulary.
The good news is that including webinars, videos and virtual events in your B2B digital marketing strategy can open up a number of opportunities for lead generation, improving the buyer journey, and expanding your brand reach.
Use Webinars and Virtual Events for Lead Generation
Producing high-quality webinars and virtual events that truly add value to attendees can take a lot of work, but we promise that it will pay off and the rewards will be worth the effort!
Not only do webinars position you as an authority and a thought leader, but they are also a great vehicle for generating high-quality leads. People that are willing to take the time out of their day to join your webinar are likely to be highly engaged and searching to add value to their organization within your area of expertise. With that being said, it’s definitely worth adding webinars and virtual events to your B2B digital marketing strategy.
Expand Your Reach with Co-Marketing
Now that you’ve added virtual events and webinars to your marketing must-haves, it’s time to consider how to elevate your reach. Collaborating with compatible organizations to your own can be a great way to elevate your webinars or virtual events by tapping into new, but relevant, audiences.
Plus, hosting a webinar in partnership with a complementary organization means you can add even more value to your audience by going above and beyond your specific area of expertise.
Improve The Buyer Journey With Videos
Videos are an amazing tool for getting all sorts of messages across to your audience in an engaging, easy-to-understand way. When used effectively, they can drastically improve the buyer journey by providing a much more detailed look at the product or service you are offering. In fact, according to Google 55% of people search for a product on Google, and then learn more by going to YouTube before they buy it.
Not only can videos help your audience better understand your products or services, but they can also have a huge impact on your SEO. Search engines love video and value it as high-quality pieces of content. In 2021, it’s estimated that over 80% of all web traffic will consist of video.
B2B Digital Marketing Trend #2: Be Authentic, Educational & Informative
Customers are inundated with messages every day, so being authentic and adding real educational value will help you cut through the noise and create a strong connection with your audience. Use your content to capture interest and establish your organization as a source of reliable information, and stay consistent with the value you provide to your audience.
The following content types are a great way to provide educational content and generate leads at the same time:
Whitepapers – creating technical, in-depth whitepapers on a specific topic can enforce your organization as a thought leader in your area, establish trust among your audience, and solidify you as a go-to source of information.
Guides – help your audience get up to speed with easy to follow ‘how-to’ guides.
eBooks – easy to read and more general than whitepapers, eBooks are a great way to increase credibility and add value through educational content.
Infographics – a great way to format content and information so it’s easy to read, educational and highly shareable.
Blogging – consistent blogging can showcase thought leadership as well as drive traffic to your website.
B2B Digital Marketing Trend #3: Nurture Leads with Email Marketing Nurtures & Automation
If you haven’t already moved your email marketing to an automated platform, we should probably be catching you up on marketing in 2011 rather than now!
Transitioning to an email automation platform (our favourites are MailChimp and HubSpot) can be one of the most highly impactful marketing investments you can make, with substantial ROI for years to come. It will make staying in touch with your contacts easier than ever and allow you to keep them engaged with relevant and personalized content.
Email Nurture Flows
Use your email automation platform to take your contacts on a journey depending on their interest group. For example, if you gained a contact because they registered to join a webinar, you will know the subject area that they are interested in. Moving forward, you can nurture this contact with relevant information that adds value to them within this area and tie in your product or service offering in a way that’s relevant to their individual needs.
Automated Email Follow Up
Reach out to new contacts instantly with automated email follow-ups. Setting up auto-responders to download, sign up or other forms allow you to automatically reach out to new contacts with the information they need without delay. This will allow you to get a higher response from your audience, as when they complete a significant action like filling in a form they will likely expect a response or confirmation.
Consistent Email Communications
To get the most from your email list, it’s important to keep your contacts engaged and remain consistent over time. A great way to do this is by sending a monthly newsletter to your contacts to keep them updated on what is new & noteworthy with your organization, and to share any new resources that may be helpful to them. A monthly newsletter provides the opportunity for you to touch base with leads, showcase your business and keep your database up to date.
B2B Digital Marketing Trend #4: Reinvest in Search Engine Marketing for the Long-Term
When it comes to SEO, it is a common misconception that if you optimize your website once then it will last forever. The reality is interest changes, and so do keywords. For example, in the Microsoft space, “Office 365” rebranded to “Microsoft 365” or “Microsoft Dynamics NAV” is now “Microsoft Dynamics 365 Business Central”.
It’s important to keep checking back in on your keywords and your keyword strategy, as it’s not guaranteed that they will get more popular with time. This coming year, check back in on your SEO with the following crucial stages:
Revisit Your Website Keyword Strategy
Keywords are at the heart of website SEO, so it’s important to clearly define the keywords that have the most relevance and potential for your organization.
To build an effective keyword strategy, start by conducting thorough keyword research using tools such as Google Keyword Planner, Moz or Ahrefs. Use the keyword data gathered in this research stage to guide how you will use individual keywords and how you will track their impact going forward.
Conduct a Thorough SEO Audit
How is your current site performing in terms of SEO? The best way to check what is working and what isn’t is to complete a thorough SEO audit of your site. It’s important to look out for both big issues that may be holding your site back, as well as smaller, easy-to-fix problems that may present opportunities for quick wins.
An SEO audit should cover an analysis of current organic search traffic using Google Search Console and Google Analytics, a content audit and content gap analysis, as well as examining what content (whether that’s written copy, images, or videos) is optimized and what still needs to be.
Book an SEO Audit Today!
Not sure where to start with your website SEO? Don’t panic, Maven Collective Marketing’s expert team is here to help you!
Last but definitely not least, it’s time to fill in the gaps highlighted in your SEO audit. We recommend building a checklist for each page, article, or blog post, so you have a comprehensive list of all the elements that need optimizing. It can be time consuming, but ensuring that all your headings, images and copy are optimized for search will drastically improve how easy it is for potential customers to find you online.
B2B Digital Marketing Trend #5: Explore New SERP Opportunities
Search engine algorithm updates happen all the time which means there are constantly new opportunities to improve your ranking. Take advantage of rich snippets and structured data markup to take that coveted ‘position zero’ on search engine listings – the most sought after spot on the internet.
Schema Markup
Schema markup is a section of code that you put on your site in order to help search engines serve users with an informative response to best answer their questions. Essentially, schema markup provides search engine algorithms with context to inform what your data means rather than simply what it says.
Rich Snippet Categories
The majority of Google search results show a website’s title tag, meta description and URL. Rich snippets include these, but also adds more to it making your site more compelling and increasing CTR. Search engines like Google will pull this rich snippet data from Structured Markup (like Schema) in your website’s code.
Leveraging Google Search Console
Google Search Console is a free service that provides insights to help you measure your site’s performance, flag potential issues and control how Google views your website.
It’s a great tool to monitor and improve your SEO as it can show you invaluable data insights such as how often your site appears in Google search queries and which keywords drive the most traffic to your site. If you haven’t already, setting up Google Search Console should be high up on your to-do list!
B2B Digital Marketing Trend #6: Promote in the Right Channels Consistently
There are countless platforms you could use to market your organization, but it’s important to pinpoint the most important ones for you so you can stay focused on connecting with your audience in the right place at the right time. If you don’t you may find yourself spending an endless amount of time without any measurable results.
Here are the key channels we recommend focusing on:
Email Marketing
As mentioned earlier in this post, email can be a very personal way to reach your target audience. When planning your email strategy, think about how you can create a personalized experience for your contact list so that every communication is relevant to their individual interests and goals.
B2B Social Media
In our experience working with B2B companies, a lot of organizations struggle to get into a routine with social media marketing, or even ignore it completely. When used effectively, social media marketing can present a number of opportunities for your organization so make sure it is a key part of your B2B digital marketing strategy!
The key is to understand where your audience is showing up online, and focus your social media efforts on a couple of key channels rather than stretching yourself across all platforms without much in the way of engagement or return. For B2B digital marketing, our favourite platforms are LinkedIn and Twitter, but don’t overlook the value of Google My Business!
Paid advertising is an excellent way to expand your reach, grow brand awareness, and drive new leads to your site or landing page. Depending on your goals, you can run paid advertising campaigns on search engines such as Google or Bing, social media platforms like LinkedIn and Twitter, or you could even run an audio advertisement on a podcast that’s relevant to your offering.
When set up and optimized correctly, paid ads can be a very budget-friendly option to drive traffic and convert leads. However, as with all areas of digital marketing, it’s important to take a strategic approach and clearly understand who you are trying to reach to get the best return on ad spend.
Co-Marketing
Simply put, co-marketing is when two or more companies come together to promote an event or co-branded offer. By leveraging the relationship between your own organization and an aligned organization, you can experience the mutual benefits of expanding your brand awareness across a much larger, combined audience. This can deliver new leads and grow awareness of your product or service offering, with the added benefit of sharing the workload with another team!
Guest Blogging/Appearances
Guest blogging can present a number of benefits for your organization. You can establish yourself as a thought leader within your industry and expand your reach to a completely new audience. Plus, it can be a great way to build backlinks to your own site from high-authority, high-traffic sites in your field. When getting started, make sure you do your due diligence to ensure that the sites you are guest blogging to align with your brand, have a high domain authority, and are reputable within your field.
B2B Marketing Trends & Beyond
B2B digital marketing trends are ever-changing, but if you keep on top of them then you will be able to uncover countless opportunities to expand your reach and grow your business.
We hope these B2B digital marketing trends will help you keep your digital marketing strategy current through this next year, and beyond. But, if you need some extra help, our expert team is here to help.
Find out more about how Maven Collective Marketing can revolutionize your B2B digital marketing by getting in touch at maven@mavencollectivemarketing.com.
The COVID-19 outbreak has touched every part of our day to day lives this year. With much of the population spending an increasing amount of time at home, so it’s no surprise that internet usage has skyrocketed.
There has been a massive shift in time spent on social media or streaming videos to stay entertained. As well, people are turning to the internet to find answers that will reassure them as they face uncertainties in this ‘new normal’. Do I qualify for emergency financial support? Is it safe to fly domestically? Where can I buy a high-quality mask?
Now more than ever, it’s vital to help your audience find the information they need to make day-to-day decisions and to help them find answers to the many questions they may have. With that in mind, we have created this guide to provide our top COVID-19 SEO tips so you can help your audience to find your resources with ease.
COVID-19 Keyword Planning: Keyword Blocking
First things first, it’s important to note that search terms containing COVID-19 related keywords have been blocked by keyword planning tools such as Google Keyword Planner and Ahrefs.
This move from keyword planning tools and digital ad platforms was essential to prevent organizations from advertising and profiting from the pandemic as a result.
However, it does mean that if you are looking for search volumes for COVID-19 related keywords, then you are likely to struggle. The good news is that there are other SEO tools that you can use to guide you and many different ways you can ensure your content is optimized, so your audience can find it easily.
COVID-19 Keyword Planning: Research COVID-19 Search Trends with Google Trends
Google Trends is an excellent tool to gain insights into the popularity of search terms over time.
It won’t give you a breakdown of exact search volumes for specific COVID-19 keywords, but it does provide a clear insight into the demand for COVID-19 related content and how it has changed as the pandemic developed.
Google Trends Results: COVID-19 & Coronavirus Search Trends Over 12 Months
Unsurprisingly, the number of people searching for coronavirus queries peaked in March. The coronavirus outbreak had just become a pandemic, and we were all frantically searching for more information.
Since then, the number of people searching for ‘coronavirus’ has decreased and leveled out, but the demand for information is far from over. Searches related to masks, for example, continued to increase after the coronavirus search frenzy began to calm.
Google Trends Results: Masks Search Trend Over 12 Months
As people have gained a clearer understanding of COVID-19, they are shifting towards searching for information around how it is affecting them personally and adjustments they can make to live with it.
Whether that’s searching for the best masks to buy or further information on emergency financial support, there is a lot of important information that people need to be able to find with ease.
Choosing Relevant COVID-19 Keywords that Don’t Contain ‘COVID-19’
Depending on the content you are writing, there are likely to be several related keywords that you can gather search volumes for when completing your keyword research. For example, when researching keywords for this blog post, it would have been helpful to know the keyword volumes for searches such as ‘COVID-19 Keyword Planning’ or ‘COVID-19 SEO Tips’.
As that wasn’t possible, we instead used for similar keywords, just without ‘COVID-19’, such as ‘Keyword Planning’ or ‘SEO Tips’.
Google Keyword Planner: SEO Tips and Keyword Planning Search Volumes
As you can see, there are still considerable search volumes for these keywords. Given the trends of COVID-19 related search queries this year, it’s likely that variations of these keywords that include ‘COVID-19’ are popular too.
New to SEO?
At Maven Collective Marketing, our team are expert in Search Engine Optimization (SEO), and can help your site to rank higher in search results to drive the organic traffic you deserve.
Keyword planning is, of course, a crucial part of optimizing your resource for search. However, there are many other pieces of the puzzle. Here are our top COVID-19 SEO tips that you can implement to make it easier for your readers to find your content.
COVID-19 SEO TIP 1: Keep Content Compelling, Educational & Factual
First things first, creating thorough, high-quality content is essential to SEO. Your content needs to provide a great answer to the searcher’s question, so should be well researched, well written and give a good user experience.
When discussing COVID-19 SEO tips and content, this is more important than ever. There is a lot of false information out there, so it’s important to build content on thorough research to avoid contributing to the spread of misinformation.
Also, we recommend including links in any COVID-19 content back to core sources of information such as the World Health Organization, or your local government response. This ties into our next COVID-19 SEO tip…
COVID-19 SEO TIP 2: Build Links to Other Sites with Relevant Content
It’s good practice to link to other sites and resources from your content. Although it may feel counterintuitive, there are several good reasons for doing this.
Search engine algorithms learn a lot about your site by looking at the websites that your content is linking to. Linking to other resources and reputable sites will help search engines determine the relevancy of your content, and relevancy is key to ranking well in search results.
Providing outbound links to other high authority web pages is likely to increase the trustworthiness of your website. Therefore, search engines will have higher confidence in your site and will be more likely to suggest your content to its users.
Linking to other sites can also encourage them to link back to your content…
COVID-19 SEO TIP 3: Encourage Other Sites to Link to You
When a reputable site has an external link to your content, this is called a ‘backlink’. Backlinks are really important for SEO as they are essentially another site giving your site a stamp of approval.
The most valuable backlinks are those that come from popular, high-authority sites. If you can encourage these sites to link back to your content, it will go a long way to increasing the trust that search engines have in your content and improve the overall authority of your site.
COVID-19 SEO TIP 4: Fix Anything That is Slowing Down Your Site
Google PageSpeed Insights: Example of Results
Having a fast page speed, or page load time is vital to ranking well in search results. And, it goes without saying that it’s a massive factor in user experience. The longer it takes for your page to load, the higher your bounce rate will be.
You can easily find out your page load speed using Google’s PageSpeed Insights tool. When you enter the URL for the page you’d like to examine, PageSpeed Insights will give you an overall page speed score followed by opportunities for improvement.
COVID-19 SEO TIP 5: Monitor and Respond to Your Web Analytics
Monitor your Web Analytics with Google Search Console
SEO isn’t something that is ever ‘done’. There will always be ways that you can improve, tweak and adjust your content or website to improve your search engine rankings and authority. Analytics platforms like Google Analytics are a great way to track the results following any changes you make. Another great tool is Google Search Console, which you can use to determine the keyword phrases that are driving the most traffic to your site.
Keeping a close eye on your analytics platforms can provide invaluable insights that you can use to guide further updates and improvements to your site, or even as inspiration for new content ideas.
COVID-19 SEO Tips: Final Thoughts
We hope these COVID-19 SEO Tips help you to get more from your content and provide useful, engaging content to your audience. Organic SEO can take a long time to build, but by following best practices, you will be able to experience long term benefits and get the most from your web content.
At Maven Collective Marketing, our team are expert in organic Search Engine Optimization. So, if you would like some help improving your sites ranking across search engines, get in touch today! We’d love to hear from you.
We’ve all heard the phrase: “if you build it, they will come.” But if no one knows where it is, how will they get there?
It used to be enough to create quality content, but if content promotion isn’t a key part of your content marketing strategy, the only engagement you are likely to get is a thumbs up from your mother. And while we appreciate kudos from family, that doesn’t usually turn our posts or pages into high-traffic, lead-generating machines.
In the world of online marketing and content marketing, content promotion acts as the road that gets visitors to arrive at our destination. So, how do we get people to show up?
Back to the Basics: SEO & Content Marketing
It goes without saying—SEO isn’t optional, it’s a mandatory part of the process. According to Ahrefs, over four million blog posts are published every single day. To help yours stand out from the crowd, there are some important on-page tactics to employ as part of your content marketing strategy:
Use strategic keywords in HTML elements such as title tags, meta descriptions, heading tags, and alt text.
Create relevant and well-written content that is optimized for short and long-tailed keywords.
Ensure page URLs are simple, well-formatted, and incorporate keywords.
Optimize page load speed on mobile and desktop devices (this can be as simple as limiting large video and image files).
Don’t Wait for Indexing
A common misconception is that as soon as a post goes live, Google will immediately crawl your website, index your content, and voila! A flood of visitors will find themselves knocking at your door. While it’s a nice thought, it likely won’t happen.
It can take up to three months (sometimes more) for Google’s bots to find new pages—unless you re-index your website after every new addition (still, please don’t wait for indexing).
Include Organic Content Promotion in Your Content Marketing Strategy
Once you’ve written high-quality content, optimized for SEO, and published to your website, it’s time to shout your new content from the rooftops. Organic content promotion is used to amplify the visibility and effectiveness of your content or marketing campaigns.
Unlike paid promotion, it doesn’t involve spending money on advertisements or boosting posts. There are several ways to include organic content promotion within your content marketing strategy, but here are five that can yield the most significant results.
Content Promotion with Email Marketing
Email marketing is a powerful way to spread the word. There are loads of great software solutions for marketing automation to help you send targeted campaigns. Begin by identifying the segment(s) of your list that would be most interested in your latest content.
A/B test your subject lines and CTAs to see what resonates. Add a little personalization for good measure, [FIRST NAME]. And do some research on your personas to find out what day of the week and time is best to hit SEND.
Always remember to test your emails on different devices and mail clients before circulating to ensure nothing breaks.
Content Promotion with Social Media
Social media marketing is a necessary component of an effective content promotion strategy. While you likely aren’t active on all of the different social media platforms, it’s safe to assume your brand probably engages with Instagram, Twitter, Facebook, and/or LinkedIn. Here is a useful tip for each:
Instagram: Hashtags are like signposts, but using too many can appear spammy. Wrap your hashtags in “[…]” to hide from followers while still appeasing Instagram’s algorithm.
Twitter: Hashtags are also relevant on Twitter, but even more so is building authentic relationships with your audience. Think of Twitter as a telephone rather than a megaphone.
Facebook: It may be tempting to ask viewers to like, comment, or share your content, but Facebook views these explicit requests as click-bait. With their transition to focusing on meaningful interactions, click-bait is seen as spam and the antithesis to providing value for users.
LinkedIn: The more people you can get your content in front of, the better. Tag team members or friends in your network to encourage dialogue and sharing.
An additional tip for all social media platforms: You can craft multiple social posts from one piece of content. Repromote by using different snack-size bites, such as sound clips, videos, or quotes.
Content Promotion with Backlinks
One of the most important ways to improve the search ranking for your content is to build backlinks. When a high-ranking site links to your content, search engines see that as a “vote of confidence” and elevates its importance in their results.
Backlinks can be notoriously challenging to obtain, but guest blogging, answering questions on Quora and Reddit, or pushing out a PR campaign are a few great, no-cost options to organically promote content and build brand awareness.
Content Promotion with Schema Markup
Technical SEO tactics were once enough to show search engines the value of your content, but not since the advent of semantic search. Structured data markup is a type of in-page code that enables Google, Yahoo, and Bing! to crawl, organize, and understand the information in a similar way people do.
When implemented correctly, structured data markup can enhance your site’s search results leading to rich cards, carousels, and interactive features. These elements increase the findability of your content and make them more appealing to potential visitors as they wade through millions of returned results.
Content Promotion in Online Communities
Most social media platforms offer opportunities for professionals or people with similar interests to form online communities—think, LinkedIn, Facebook, and Twitter Chats.
Joining these groups as an active member can be a great way to share your content and drive strong, relevant traffic. The key here is to be an active member, not just a content pusher. Adding true value to the conversation will yield higher results than dropping in just to push your own agenda.
Need Help Content Marketing Strategy and Content Promotion?
You invest a lot of time and resources in creating valuable content. Using some or all of the tools recommended above will not only tell visitors where you live but also pave the road for getting them there.
If you’ve tried the tactics above and didn’t see a measurable difference or want additional guidance on organic content promotion, Maven Collective Marketing is here to help. We drive web traffic, build audiences, and specialize in SEO content creation and promotion for B2B software and software service companies. Get in touch to find out how we can produce meaningful and measurable ROI for your business together.
Virtual events are booming this year since so many live in-person events have been halted around the world due to the COVID-19 outbreak. Although heightened by the pandemic, the virtual events industry has been growing for quite some time. Whether you are organizing a global conference, trade show, product launch or live webinar, there are… Continue reading The Ultimate Guide to Hosting a Successful LIVE Webinar or Virtual Event
Curious About Webinars? Whether it’s an online class, webinar, or conference, chances are you have taken part in a virtual event of some kind. A virtual event is simply one where the participants experience the event and it’s content online as opposed to in-person. If your organization has not yet ventured into the world of… Continue reading How to Choose The Best Webinar Platform / Virtual Event Platform
The Stevie Awards for Women in Business have named Erica Hakonson, our Principal & Founder, a finalist for Female Entrepreneur of the Year. The world’s premier business awards, The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run. “It is a great honor to be recognized… Continue reading Principal, Erica Hakonson, named as Stevie Award Finalist
