Awards Archives - Maven Collective Marketing

Maven Collective Marketing 2nd Year Top Canadian B2B Company of 2022

Top Canadian B2B Company of The Year

Estimated Time: 2 minutes

Intended Audience: B2B Business Owners, Media Outlets

Clutch, the leading B2B rating site that recognizes marketing, IT, and software services providers, has included Maven Collective Marketing among the Top 500 B2B Providers for 2022. Maven Collective Marketing is honored to be ranked among the Top 500 Business to Business companies in Canada for the second year in a row.

The Washington DC-based ratings and reviews platform recently released its list of top Canadian B2B companies across varying industries and locations. When it comes to choosing the best and the brightest, the selection process is based on verified customer reviews, digital presence, case studies, and brand recognition.

About the Clutch Annual Awards

Clutch is a leading ratings and reviews platform for IT, marketing, and business service providers. The annual Clutch Award ranks and awards the finest and highest-ranking firms across industries and locations. The Clutch Leader Awards recognize companies’ commitment to building their expertise, providing stellar customer service, and producing high-quality results for clients. To qualify as a Clutch Leader, companies must display excellent industry expertise, substantial ability to deliver, and a track record of high-quality and legitimate client reviews.

Take a Look Back at Our 2021

2021 was a busy year for the Mavens. We have been blessed to work with many amazing clients, delivering award-winning results with measurable ROI, while also giving back to the community. This honorable award could not have happened without the five-star reviews from our trusting clients. Let’s take a look at some of our noteworthy projects from the past year:

The Mavens collaborated with Getisoft Inc. to provide award-winning B2B storytelling & award submission services in support of the Microsoft Inspire/IMPACT Awards. The Mavens were able to create the award-wining application for Gestisoft, propelling them to a notable finalist position in Regional Cloud Solution Provider – Business Applications Impact Award 2021.

Maven Collective Marketing also partnered with EFOQUS (Formerly known as E Foqus Canada) to rebrand, reposition, build a new SEO content marketing strategy, and helped them re-enter the market to attract the most relevant leads and generate conversions with a new Microsoft ISV Partner, apps-first website.

On top of that, we were recognized for our exceptional work with Orchestry Software by not one but four awards – the Web Excellence Awards, the AVA Digital Platinum Award for Best B2B Website, the AVA Digital Gold Award, and Summit Marketing Effectiveness Awards.

Plus a notable mention was our work to develop a tailored webinar marketing strategy for VisualSP resulting in a 200%+ increase in engagement and registration numbers.

That is not all that we did in 2021, the Maven Collective Marketing team was engaged in many other projects that helped all our clients maintain a healthy online presence throughout the year. For more details on our work and be sure to check out our Clutch profile.

Get in Touch with the Award-Winning Team Now!

Maven Collective Marketing is more than just an award-winning team. We are a group of result-oriented B2B marketing mavens that want to see you achieve your business goals with the best marketing tools and strategies. Talk to a Maven today and consult us on how we can help you stand out among your competition. Send us your marketing queries at maven@mavencollectivemarketing.com.

Maven Collective Marketing Wins AVA Gold Award for Best B2B Website Home Page

AVA Digital's Best B2B Website Gold Winner

Estimated Read Time: 3 minutes Intended

Audience: SaaS Business Owners, Microsoft Partners, Media Outlets

Orchestry Software, a SaaS start-up, is a complete adoption, change management, governance, provisioning, and lifecycle management platform, launched to make work simple in Microsoft Teams, SharePoint Online, and across Microsoft 365.

Maven Collective Marketing strategized the Orchestry Software ‘curtain-raiser’ project with the Maven Collective Marketing engaged with Orchestry Software from day one to strategize the introduction of the new platform with the launch of the brand, website, and position in the software industry. Maven Collective Marketing collaborated with Etude.Digital on the design and development of Orchestry’s website.

Recognizing the role of a Home Page in a website’s success, both organizations pooled their efforts to seamlessly translate the mission of ‘WORK MADE SIMPLE’ from the SaaS platform onto the website and into the brand message while building a full search engine optimized and gripping web experience that generated immediate measurable ROI for Orchestry.

Meet Orchestry's Award-Winning Home Page

About AVA Digital Awards

The AVA Digital Awards were founded as the celebration of audio-visual creativity in 1994. Throughout the years, the AVA Digital Awards has changed award categories to recognize the expanding role of technology in new media. To date, the Association of Marketing and Communications has judged more than 300,000 entries spanning from websites to social media sites. The 2022 judging panel consists of industry professionals who seek individuals and organizations that set and surpass the competition’s high standards of excellence.

The AVA Digital Awards honors the creative professionals and their outstanding concept, direction, design, product contributions to the digital communications industry. Maven Collective Marketing is the gold winner of the Business-to-Business Website Based Production Web Element category. Only entries receiving scores of 80 to 89, approximately 19 percent of the entries, are awarded the gold award. As a recipient of this recognition by the Association of Marketing and Communications, Maven Collective Marketing sets new standards with their continued support for B2B technology organizations with extensive marketing expertise that generates measurable results.

Standout from the Crowd with B2B Awards

You too can leverage B2B awards and PR tools to attract the attention you deserve! If you want to work on digital marketing initiatives, or need help developing a brand strategy, or establish an award-winning website like Orchestry, that helps you stand out among your competition, contact us at maven@mavencollectivemarketing.com today.

Maven Collective Marketing Wins AVA Platinum Award for Best B2B Website

AVA Digital Best B2B Website Platinum Award Winner

Estimated Read Time: 3 minutes

Intended Audience: SaaS Business Owners, Microsoft Partners, Media Outlets

Maven Collective Marketing engaged with Orchestry Software from day one to strategize and align the introduction of the new platform with the launch of the brand, website, and position in the software industry.

Maven Collective Marketing collaborated with Etude.Digital on the design and development of Orchestry’s website, seamlessly translated the mission of ‘WORK MADE SIMPLE’ from the SaaS platform onto the website and into the brand message, while building a full search engine optimized and engaging web experience that yielded immediate measurable return on investment for Orchestry.

Meet Orchestry's Award-Winning Website

About the AVA Digital Awards

The AVA Digital Awards began in 1994 as the celebration of the audio-visual arts. To date, the Association of Marketing and Communications Professionals (AMCP) has judged more than 300,000 entries ranging from audio and video productions to websites and social media sites. 2022 judges panel are industry professionals who look for individuals and organizations that establish and exceed the competition’s high standards of industry excellence.

This AVA Digital Awards recognizes creative professionals and their outstanding achievements in the concept, direction, design, and production that is part of the evolution of digital communications. Maven Collective Marketing is the platinum winner of the Business-to-Business Website Based Production category. Only entries receiving scores of 90 to 100, approximately 16 percent of the entries, are awarded the platinum award. This recognition by the Association of Marketing and Communications Professionals has set a benchmark for Maven Collective Marketing to continuously support B2B technology businesses with knowledgeable expertise that yield measurable outcomes.

Earn Credibility and Validation with Business to Business Awards

You too can leverage B2B awards and PR tools to attract the attention you deserve! If you need assistance with digital marketing initiatives, need help developing a brand strategy, or establish an award-winning website like Orchestry, that will help you stand out among your competition, contact us at maven@mavencollectivemarketing.com today!

B2B Business Awards: The Underestimated B2B Marketing & PR Tool

Award ceremonies are more than just a red carpet, a trophy, and a speech, especially in the B2B and technology industry. B2B Awards and competitions for companies are a powerful way to get recognition in your field of expertise.

This recognition is often underestimated by businesses as they are skeptical of the resource investment that goes into preparing a nomination submission. Let us change that for you and show you why it is worth the effort. Since, both the B2B and technology industry is highly competitive; opportunities like business awards become even more essential to help stand out in the market.

Let’s briefly glance over the types of awards and then dive straight into the advantages of entering business awards.

Ranging from local, national to international, awards of all kinds are available, they can be industry-based or narrowed down to a particular criterion. So, no matter the size of your business or the impact of your service, there is something for everyone. If you are a B2B company, you should definitely be exploring awards relevant to your business to achieve that edge over your competitors.

What is the Significance of B2B Awards?

There are many benefits to submitting your B2B company for an award:

Earn Credibility

Think of awards as a stamp of approval for your business. What is it that your audience is recognizing when you enter or win an award? Your expertise, knowledge, expertise and know-how! Just by entering for an award, you are able to showcase that your product or service is worth knowing and talking about. It is a great way to get larger audiences to learn more about what you do and gain credibility for your work in your industry.

Level the Playing Field

No matter the scale of your business, there is an award out there for you. In fact, many awards allow businesses of varying sizes to compete against each other. In this case, a small startup could be pitched against a larger enterprise. What matters here is your unique solution, process/approach and business model.

Motivate Employees

b2b award winning team - business awards

All that hard work that organizations channel towards their services deserves attention. Awards are a great way to boost the morale of your team and keep them motivated to deliver quality results time and again. These wins are very important for teams and you should not hold back in celebrating together.

Attract Customers

Business Awards can bring in new customers and open new avenues for your business. A lot of award organizers provide media coverage to winners, which can help your company get more attention, so enter the arena and increase your market share.

Boost Your Marketing Strategy

Of course, we know that companies enter with the aim to win, but you can repurpose your award submissions for other marketing opportunities too. Once you have won the award you can utilize its PR toolkit of award badges, certification, and other components to update your own marketing material.

Engagement and Brand Awareness – Having an award logo on your website, company-client documentation, and social media channels helps with brand awareness regarding your achievements and drive engagement for your product.
Link Building – Winning an award can get you featured on reputable websites with high traffic, in turn, impacting your website’s organic search performance.
Content Marketing – You shouldn’t think that all your efforts towards writing that perfect submission come to an end with the award. You can make use of your submission and create various kinds of content around it like a case study, multiple B2B blogs, short video clips, or even conduct a live webinar session that talks about how you attained your project goals.

When is the Best Time to Enter a B2B Award?

If you think you have missed out, don’t worry, award season isn’t limited to a single month of the year. Since there are so many different types of business and technology awards, they are all open for nominations at different times of the year.

Consider your B2B award nominations it an ongoing effort, honing the nomination pitch after pitch. This is not as time-consuming as it sounds, you could subscribe to business press or just do a simple sweep at the beginning of each quarter to keep yourself abreast on forthcoming business awards.

Once you know the deadlines and requirements for the award you are aiming for, it is important to make sure you have enough time and resources to prepare for the submission. We understand that with so many ongoing projects and customers to serve, it can be hard to make the time for this as well. That’s where the Mavens come in.

Captivating Business Awards Submissions with Maven Collective

The Maven Collective team is fully equipped to draft a compelling submission for you. Not only are we an award-winning marketing team ourselves, but we have also helped many clients successfully enter several B2B and technology awards and win!

b2b business award for maven collective clients

Each year the Mavens work with clients to create captivating submissions for prestigious awards like the Microsoft Inspire/Impact Awards, Nielsen Norman Group Intranet Design Awards, FastCompany Innovation by Design Awards, Ragan and PR Daily Awards, StepTwo Intranet & Digital Workplace Awards, BC Tech Technology Impact Awards, Les Prix Canie Awards, and the Web Excellence Awards to name a few.

With the Neilson Norman Group Intranet Design Awards submission deadline fast approaching, we are actively curating some riveting applications for our clients.

From our experience, we have learned how demanding award nomination proposals can be, but we also understand what it takes to create a notable, award-winning entry. Starting right from strategizing your approach to weaving storytelling and testimonials into your submission. We extract the right information from you teams and your clients that allows you to shine in a way your organization hasn’t before. Let us be your storyteller and build your captivating award nomination you and your team will be proud of.

Award Winning B2B Marketing Agency - Maven Collective Marketing

If you would like us to guide you through any B2B, technology, or product innovation award submissions, check out our carefully crafted services or send us your queries at mavens@mavencollectivemarketing.com today!

Orchestry Wins 2021 Web Excellence Award for Best IT Website

Maven Collective Marketing - B2B Technology 2021 Web Excellence Award

We are pleased to announce that Orchestry is the Web Excellence Award winner for Best Website in the category of IT.

Orchestry is a comprehensive adoption, governance, provisioning, and lifecycle management platform that makes work simple in Microsoft 365, Microsoft Teams, and SharePoint Online.

Maven Collective Marketing led the website project with design/development by Etude.Digital (formerly Creative Engine Brand Strategy) to create something unique and reflective of Orchestry’s mission of Work Made Simple. The main goal of the website was to educate prospective clients about the common challenges around Microsoft 365 delivered through dozens of educational blogs and frequent virtual events, practical guides, and useful templates, featuring thought leadership from Microsoft MVPs.

Award Winning Homepage - 2021 Web Excellence Award

“We are thrilled to see our work deliver such fruitful results for our clients. To be recognized by such a prestigious award is a testament to the work that has been put in and it reflects in the exquisite outcome. We are extremely grateful to have our work recognized at this level,” exclaims Erica Hakonson, Principal of Maven Collective Marketing.

orchestry website homepage screenshot - web excellence award

The coveted Web Excellence Awards encourage and promote web excellence and establish higher standards year after year by honoring distinguished websites, web marketing projects, videos, mobile sites/apps, social media campaigns created by digital and creative agencies, designers, creators, freelancers, and entrepreneurs worldwide.

This year, the international award recorded over 800 entries from around the world including the United States, Australia, Denmark, Italy, UK, Germany, Spain, Switzerland, and Portugal. The presiding panel of judges ranged from global industry professionals to academic experts from areas of marketing, web science, and design.

With Orchestry’s win, we have been able to utilize this recognition to set a new benchmark in supporting a successful business and website launch, that drives consistent lead generation, and in turn net revenue.

You too can leverage our B2B digital marketing services that deliver the expertise you can measure today! If you are looking to launch a website, web marketing projects, or need assistance with a brand strategy that helps you stand out among your competitors, get in touch with us at maven@mavencollectivemarketing.com.

Maven Collective Marketing Principal, Erica Hakonson, Wins CanadianSME Editor’s Choice Award

We’re incredibly excited and humbled to announce that our Principal & Founder, Erica Hakonson, has been awarded the Editor’s Choice Award at the inaugural CanadianSME National Business Awards. If you’ve never heard of the CanadianSME awards, it’s probably because 2019 is their inaugural year. Held by CanadianSME Business magazine – Canada’s leading magazine for… Continue reading Maven Collective Marketing Principal, Erica Hakonson, Wins CanadianSME Editor’s Choice Award