Intended Audience: B2B Business Owners, Media Outlets
Clutch, the leading B2B rating site that recognizes marketing, IT, and software services providers, has included Maven Collective Marketing among the Top 500 B2B Providers for 2022. Maven Collective Marketing is honored to be ranked among the Top 500 Business to Business companies in Canada for the second year in a row.
Maven Collective Marketing Recognized as Top B2B Company in Canada
The Washington DC-based ratings and reviews platform recently released its list of top Canadian B2B companies across varying industries and locations. When it comes to choosing the best and the brightest, the selection process is based on verified customer reviews, digital presence, case studies, and brand recognition.
About the Clutch Annual Awards
Clutch is a leading ratings and reviews platform for IT, marketing, and business service providers. The annual Clutch Award ranks and awards the finest and highest-ranking firms across industries and locations. The Clutch Leader Awards recognize companies’ commitment to building their expertise, providing stellar customer service, and producing high-quality results for clients. To qualify as a Clutch Leader, companies must display excellent industry expertise, substantial ability to deliver, and a track record of high-quality and legitimate client reviews.
Take a Look Back at Our 2021
2021 was a busy year for the Mavens. We have been blessed to work with many amazing clients, delivering award-winning results with measurable ROI, while also giving back to the community. This honorable award could not have happened without the five-star reviews from our trusting clients. Let’s take a look at some of our noteworthy projects from the past year:
The Mavens collaborated with Getisoft Inc. to provide award-winning B2B storytelling & award submission services in support of the Microsoft Inspire/IMPACT Awards. The Mavens were able to create the award-wining application for Gestisoft, propelling them to a notable finalist position in Regional Cloud Solution Provider – Business Applications Impact Award 2021.
On top of that, we were recognized for our exceptional work with Orchestry Software by not one but four awards – the Web Excellence Awards, the AVA Digital Platinum Award for Best B2B Website, the AVA Digital Gold Award, and Summit Marketing Effectiveness Awards.
Plus a notable mention was our work to develop a tailored webinar marketing strategy for VisualSP resulting in a 200%+ increase in engagement and registration numbers.
That is not all that we did in 2021, the Maven Collective Marketing team was engaged in many other projects that helped all our clients maintain a healthy online presence throughout the year. For more details on our work and be sure to check out our Clutch profile.
Get in Touch with the Award-Winning Team Now!
Maven Collective Marketing is more than just an award-winning team. We are a group of result-oriented B2B marketing mavens that want to see you achieve your business goals with the best marketing tools and strategies. Talk to a Maven today and consult us on how we can help you stand out among your competition. Send us your marketing queries at maven@mavencollectivemarketing.com.
Audience: SaaS Business Owners, Microsoft Partners, Media Outlets
Orchestry Software, a SaaS start-up, is a complete adoption, change management, governance, provisioning, and lifecycle management platform, launched to make work simple in Microsoft Teams, SharePoint Online, and across Microsoft 365.
The Honourable AVA Digital Best B2B HomePage Gold Award
Maven Collective Marketing strategized the Orchestry Software ‘curtain-raiser’ project with the Maven Collective Marketing engaged with Orchestry Software from day one to strategize the introduction of the new platform with the launch of the brand, website, and position in the software industry. Maven Collective Marketing collaborated with Etude.Digital on the design and development of Orchestry’s website.
Recognizing the role of a Home Page in a website’s success, both organizations pooled their efforts to seamlessly translate the mission of ‘WORK MADE SIMPLE’ from the SaaS platform onto the website and into the brand message while building a full search engine optimized and gripping web experience that generated immediate measurable ROI for Orchestry.
Meet Orchestry's Award-Winning Home Page
The Award Winning Orchestry Home Page
About AVA Digital Awards
The AVA Digital Awards were founded as the celebration of audio-visual creativity in 1994. Throughout the years, the AVA Digital Awards has changed award categories to recognize the expanding role of technology in new media. To date, the Association of Marketing and Communications has judged more than 300,000 entries spanning from websites to social media sites. The 2022 judging panel consists of industry professionals who seek individuals and organizations that set and surpass the competition’s high standards of excellence.
The AVA Digital Awards honors the creative professionals and their outstanding concept, direction, design, product contributions to the digital communications industry. Maven Collective Marketing is the gold winner of the Business-to-Business Website Based Production Web Element category. Only entries receiving scores of 80 to 89, approximately 19 percent of the entries, are awarded the gold award. As a recipient of this recognition by the Association of Marketing and Communications, Maven Collective Marketing sets new standards with their continued support for B2B technology organizations with extensive marketing expertise that generates measurable results.
AVA Digital Best B2B Website Platinum Award Winner
Estimated Read Time: 3 minutes
Intended Audience: SaaS Business Owners, Microsoft Partners, Media Outlets
Orchestry Software, a SaaS start-up, is a complete adoption, change management, governance, provisioning, and lifecycle management platform, launched to make work simple in Microsoft Teams, SharePoint Online and across Microsoft 365.
Maven Collective Marketing engaged with Orchestry Software from day one to strategize and align the introduction of the new platform with the launch of the brand, website, and position in the software industry.
The honourable AVA Digital Best B2B website Platinum award
Maven Collective Marketing collaborated with Etude.Digital on the design and development of Orchestry’s website, seamlessly translated the mission of ‘WORK MADE SIMPLE’ from the SaaS platform onto the website and into the brand message, while building a full search engine optimized and engaging web experience that yielded immediate measurable return on investment for Orchestry.
Meet Orchestry's Award-Winning Website
Orchestry's Award Winning B2B Website
About the AVA Digital Awards
The AVA Digital Awards began in 1994 as the celebration of the audio-visual arts. To date, the Association of Marketing and Communications Professionals (AMCP) has judged more than 300,000 entries ranging from audio and video productions to websites and social media sites. 2022 judges panel are industry professionals who look for individuals and organizations that establish and exceed the competition’s high standards of industry excellence.
This AVA Digital Awards recognizes creative professionals and their outstanding achievements in the concept, direction, design, and production that is part of the evolution of digital communications. Maven Collective Marketing is the platinum winner of the Business-to-Business Website Based Production category. Only entries receiving scores of 90 to 100, approximately 16 percent of the entries, are awarded the platinum award. This recognition by the Association of Marketing and Communications Professionals has set a benchmark for Maven Collective Marketing to continuously support B2B technology businesses with knowledgeable expertise that yield measurable outcomes.
Earn Credibility and Validation with Business to Business Awards
You do impactful work. It’s time you get recognized for it. You may think it’s a bit late in the year to be talking about award entries, but we are here to make sure you have ample time to get a head start on the B2B, technology, and partner awards for 2022. Creating an award submission that helps you stand out and showcase your talents takes time, and nobody wants to be thrown in the deep end as the clock ticks towards the deadline.
To craft a piece this significant, we are here to share with you the ingredients of a winning entry from the multi-award-winning Mavens at this Collective:
1. Carefully Read & Review the Guidelines
Award guidelines exist for a reason. Take the time to read and review them thoroughly to ensure you understand what is expected. Guidelines provide important insight on how to structure your entry and what details to include. They include details on the eligibility marking scheme, weightage of different components of the entry, judges’ expectations, as well as official deadlines and contact information for any queries. If you want to be an award-winning entrant you need to be very familiar with the requirements and scoring of each award entry.
2. Selecting the Appropriate Category
Developing an award submission proposal under the wrong category can cost you, both in time, money and endless frustration. Take the time to conduct research on the various categories to plan how your body of award-winning work fits into them. By selecting the correct category and knowing that your solution/service/product is eligible for entry, you are setting yourself on the path to success. This will take some planning and discussion on your part to determine the perfect fit, but rest assured it will be worth it!
Choosing the Right B2B Award Category Path
3. Stick to the Subject
It is easy to run astray when writing lengthy submissions. Stay conscious of the requirements and scoring criteria are for each B2B award. Speak directly to the requirements and criteria while providing a unique and entertaining storyline that animates the true problem, challenge, solution and outcome for each entry.
Be mindful of word limits! Most B2B, technology and partner awards demand a maximum word or character count limit. This is something you must plan for from the start. It can be very challenging to cut down on details once you have drafted the complete submission.
The Importance of Editing and Proof-Reading Your Submission
4. Prove It
Evidence is everything when it comes to technology awards. If you can show measurable results for the work you have done, it will have a significant impact on your submission. Using metrics and testimonials is a powerful way to demonstrate your impact. Customer case studies are a great resource to capture your influence.
5. Add Visuals
Videos, screenshots, photos, and other media help the judges visualize your work. Even if they are not mandatory to the submission, do try and include visuals if possible in every entry package. The judges usually come from all walks of life and some may not be well-versed in your product or service. In such cases, visual representation delivers the most impact in the fewest characters, which we all know are mercilessly counted.
6. Take Your Time
This might not seem like a big deal, but trust us when we say that award entries are time-consuming and you do not want to rush it. Your B2B award submission is not a race, it’s a marathon. Therefore, you must take your time to plan your submission, map out what needs to be done and strategize an approach. This is the real secret, giving your award entry the time and attention it deserves to truly showcase your soon-to-be award-winning work.
7. Reuse and Repurpose
Reduce, reuse and recycle your B2B award entries throughout the year. This simple entry can be a very fruitful content piece for you to repurpose in a blog, in a case study, into another award entry, transformed into a presentation for a virtual event, edited into a guide of best practices, and much more. Don’t let these award-winning works sit stagnant after all the initial effort to get the award entry up to snuff. Reuse this excellence in the many mediums that showcase the outstanding work your business delivers in multiple means through many channels.
Upcoming Technology, Microsoft Partner & B2B Awards
Microsoft Inspire Awards – The largest partner event of the year, Microsoft Inspire awards recognize the outstanding success of Microsoft Partners from over 100 countries. In addition, Microsoft introduced a new category in 2021, the Social Impact Awards, to drive innovation through community response, inclusion, and sustainability. Award entrants must submit by April to be considered.
Microsoft Canada Impact Awards – This is hosted by Microsoft to recognize Partners that create solutions leveraging Microsoft products, services and technology, and drove exceptional customer excellence in Canada.Award entrants must make their submissions by April to be considered.
P.S. We have had the pleasure of taking our clients to the finalist circle last year!
Deloitte Awards – These awards recognize the unique strengths of Canadian innovation. Some noteworthy categories are: Technology Fast50 & North American Technology Fast500. Award entrants have deadlines ranging from April through summer.
Fast Company Innovation by Design Awards – Honors people and companies solving problems of today and tomorrow through innovation. Award entrants must submit by April to be considered.
SaaS Awards – The Software-as-a-Service awards celebrate software solutions that solve business challenges.by them, relevant to our North American audience: International Business Awards & American Business Awards.Award entrants must submit by May to be considered.
Stevie Awards – Acknowledge the positive contributions of organizations worldwide, Here are some awards hosted by them, relevant to our North American audience: International Business Awards & American Business Awards. Award entrants must submit by February to be considered.
P.S. We have had the pleasure of taking this award in years past!
The CANIE Awards – The Candian Innovation and Entrepreneurship Awards promote and encourage innovators and entrepreneurs in Canada to create unique solutions year after year.Award entrants must submit by April to be considered.
IT World Awards – Honoring achievements in every field of information technology, IT World awards provide industry-wide recognition. Regular deadlines are in January, but you have the option to submit late entries until April.
Future of Tech Awards – Celebrating the leading product and innovation in the US technology sector. Award entrants must submit by November to be considered.
That’s not all, there are several regional and global awards that take place throughout the year. Put your best foot forward as you step into 2022 by celebrating your hard work.
Stand Out in the Sea of Sameness
All of this can seem overwhelming, and that’s where we come in. Maven Collective Marketing is well-versed in the curation of exceptional award submissions. We are storytellers that capture all the essential components of your work and streamline the otherwise overwhelming process of submitting one or multiple B2B award entries. That is exactly why we are here today, to give you a gentle reminder that it is time to start thinking about how you can make the most of this opportunity with us.
We know how demanding and time-consuming B2B award proposals can be. Let’s not forget that if something is worth doing, it is worth doing well. Maven Collective Marketing can not only help you strategize your proposal, but also weave the complete entry to tell your riveting story. Leverage our expertise to create entries for any B2B, technology, or product innovation award, and check out our Business Awards Submission Service for more details on how we can assist you.
Maven Collective Marketing is dedicated to your success, and hence, we have decided to work with a limited number of award entries in the coming year. We limit entries to ensure we will be able to give every unique entry the time and resources they deserve to podium in 2022.
For 2022 award entries, if you would like us to work with you to craft that top-notch submission, then you must act fast! Reach out to us while there still are limited spaces to help you leap ahead.
We’re incredibly excited and humbled to announce that our Principal & Founder, Erica Hakonson, has been awarded the Editor’s Choice Award at the inaugural CanadianSME National Business Awards. If you’ve never heard of the CanadianSME awards, it’s probably because 2019 is their inaugural year. Held by CanadianSME Business magazine – Canada’s leading magazine for… Continue reading Maven Collective Marketing Principal, Erica Hakonson, Wins CanadianSME Editor’s Choice Award
Erica Hakonson, the Principal and Founder of Maven Collective Marketing an award-winning, BC-based, B2B Digital Marketing Agency, is a finalist for ‘Business Woman of the Year’ and ‘Technopreneur of the Year’ at the annual CanadianSME National Business Awards. Canada’s leading magazine for small to mid-sized companies, CandianSME Business Magazine, is holding the first-ever annual… Continue reading Maven Collective Marketing Principal, Erica Hakonson, is a CanadianSME National Business Awards Finalist
Erica Hakonson, Principal and Founder of BC-based award-winning B2B Digital Marketing Agency, Maven Collective Marketing, has won a Silver Award at this year’s Stevie Awards for Women in Business.
2019 Women in Business Stevie Awards
The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run – worldwide. They considered by many to be the world’s premier business awards.
This year, over 1,500 entries were submitted for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year.
The 2019 awards were presented on November 15th at a dinner event in New York City.
Erica Haksonson Wins Silver Award
Erica Hakonson won a Silver Award in the Female Entrepreneur of the Year category for Business Services with less than 10 employees
“I am humbled to be recognized by the Stevie Awards, especially alongside such an outstanding group of female entrepreneurs from around the world,” Erica shares. “This award is an acknowledgment of the excellent work of every Maven at Maven Collective Marketing.”
Since founding Maven Collective Marketing in 2012, Hakonson has grown the agency specializing in partnering with B2B technology companies to help them succeed in all areas of digital and traditional marketing. Maven Collective Marketing has grown and strengthened year over year with Principal Erica Hakonson at the helm, achieving 230% growth over the last year.
Additionally, Hakonson is acknowledged as an expert in the field of B2B technology marketing, including recent international publications in Thrive Global, Authority Magazine, CMSWire and Canadian SME Business Magazine.
Hakonson is also passionate about giving back. In addition to donating two percent of revenue to charities, she also encourages women to enter entrepreneurship and the technology sector. Hakonson served as a volunteer on the Board of Directors for Simon Fraser University Alumni Board, the Aligned Collective Society and currently serves on the Board of North Shore Connexions Society.
About the Stevie Awards
Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more at http://www.StevieAwards.com.
About Maven Collective Marketing
Founded in 2012, Maven Collective Marketing is the multi-award winning digital marketing agency and partner to B2B software and software services companies to help businesses redefine their marketing strategies to thrive in the oversaturated marketplace of B2B software sameness.
Maven Collective Marketing has worked with B2B Fortune 500 companies launching/relaunching new products to SMB start-ups in the earlier stages of their business. Maven Collective Marketing brings the expertise and experience to translate, navigate and execute the complex world of online marketing to produce meaningful and measurable ROI. Learn more about our work and services today!
Erica Hakonson, Principal and Founder of BC-based award-winning B2B Digital Marketing Agency, Maven Collective Marketing, has won a Silver Award at this year’s Stevie Awards for Women in Business. 2019 Women in Business Stevie Awards The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run – worldwide. … Continue reading Maven Collective Marketing Founder Wins Silver Stevie Award for Women in Business
The Stevie Awards for Women in Business have named Erica Hakonson, our Principal & Founder, a finalist for Female Entrepreneur of the Year. The world’s premier business awards, The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run. “It is a great honor to be recognized… Continue reading Principal, Erica Hakonson, named as Stevie Award Finalist
