A few months ago, Google revealed new brands and solutions for their popular marketing and advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. They announced that they were unifying products within DoubleClick advertiser and the Google Analytics 360 Suite under a single brand named (drum roll please)… Google Marketing Platform. Google… Continue reading Should You be Using Google’s Marketing Platform?
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Back to the Future with B2B Digital Marketing Must-Haves
Today the world of tech is evolving faster than our understanding and rest assured it’ll continue to change a mile a minute in the years to come. Like it or not, you must equip yourself with the right marketing strategies leveraging data, analytics and all the right tools to set yourself apart in today’s marketing… Continue reading Back to the Future with B2B Digital Marketing Must-Haves