What is Semantic Search 101: Applying Intent and Context

  Technology is perhaps the most rapidly changing area on earth; look away for even a minute and chances are that you’ve missed something. Two of the most popular fields in recent years have been Machine Learning and Artificial Intelligence. And as these fields continue to evolve, so too does Search Engine Marketing. One of… Continue reading What is Semantic Search 101: Applying Intent and Context

5 Actions to Take from the Call-to-Action Conference

It was Maven Collective Marketing’s first year at Unbounce’s Call-to-Action (CTA) conference and they did not disappoint. Beyond the great content that was presented at the 2016 CTA Conference, every attendee was celebrated, swooned and appreciated.   While the primary reason we attended the conference was to gain new insights and knowledge, we can honestly… Continue reading 5 Actions to Take from the Call-to-Action Conference

Erica Hakonson to Host Women in Leadership Technology Awards

Today kicks off Women in IT Week launched by the Women in Leadership Foundation. The Women in IT Week includes a variety of events that award, promote and support women in the technology industry. Events are scheduled throughout Canada in Vancouver, Kelowna, Toronto and Edmonton from May 16 to 20, 2016.   Women in Leadership… Continue reading Erica Hakonson to Host Women in Leadership Technology Awards