Category: Business to Business Marketing

Back to the Future with B2B Digital Marketing Must-Haves

Today the world of tech is evolving faster than our understanding and rest assured it’ll continue to change a mile a minute in the years to come. Like it or not, you must equip yourself with the right marketing strategies leveraging data, analytics and all the right tools to set yourself apart in today’s marketing… Continue reading Back to the Future with B2B Digital Marketing Must-Haves

The King’s Council: Why B2B Companies Need Content Marketing Guidelines

If content is king, then content guidelines are its council. Learn why your B2B company should put in place content guidelines to ensure your content occupies its rightful throne.   With decision makers now traveling further and further through the sales funnel before engaging with a solutions supplier, content marketing has become central to B2B… Continue reading The King’s Council: Why B2B Companies Need Content Marketing Guidelines

Blockchain Marketing: The Good, The Bad and the Future

We’ve all heard about blockchain in the context of cryptocurrency. But Bitcoin, Ethereum and Whoppercoin (yes, Whoppercoin) aside, how will this emerging technology affect the world of marketing? Recently, I was contacted by a startup that needed help marketing their ICO (internal coin offering) for a personalized healthcare platform built on blockchain. I was more… Continue reading Blockchain Marketing: The Good, The Bad and the Future

How Will GDPR Drive Change in B2B Marketing

Unless you’ve been living under a rock, you’ve likely heard about the General Data Privacy Regulation (GDPR). As of May 25, 2018, your organization needs to be compliant with GDPR or you risk facing severe penalties. With the deadline looming closer, it’s important to educate yourselves on the GDPR and the effect it may have… Continue reading How Will GDPR Drive Change in B2B Marketing

Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]

Let’s be honest, the fundamentals of marketing rarely change year over year, but they do slightly evolve. Thus, it is always important to review the foundation of your marketing strategy, your fundamentals, to ensure anything you build upon it is based on solid ground.   Given that our consulting at Maven Collective Marketing primarily deals… Continue reading Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]