So, unbelievably, it’s that time of year again! The holidays are nearly upon us, the weather’s turning and our favourite tradition needs to be upheld – the Maven Collective Marketing Paying It Forward Initiative. ‘Pay it forward’ is an expression for when a person receives an act of kindness and instead of simply accepting the… Continue reading Be Kind: Maven Collective Marketing Paying It Forward Initiative 2019
Author: Erica Hakonson - Principal & Founder
Erica Hakonson, Principal and Founder, of the Microsoft Partner Marketing & SaaS Technology Agency, Maven Collective Marketing.At the helm of the team of “Mavens”, Hakonson is passionate about empowering more women in technology and has led Maven Collective Marketing to become a multi-award winning digital powerhouse.Hakonson is also recognized for her leadership and entrepreneurial achievements being published and featured by such publications as the Globe and Mail, BCBusiness, Canada’s Podcast, Insivia SaaS Founder Show, and CanadianSME Small Business Podcast. Beyond Maven Collective, Hakonson holds a Management of Technology MBA from Simon Fraser University and co-founded a new Vancouver-based SaaS company, Orchestry Software.. Outside of the office, Hakonson is an amateur banjo player and outdoor enthusiast spending time in the outdoor capital of Canada with her awesome tiny humans, her heroic husband, and her energetic bird dog.
Maven Collective Marketing Wins MarCom Gold Award for B2B Website Overhaul
The multi-award-winning B2B Digital Marketing Agency, Maven Collective Marketing, has won a MarCom Gold Award for Creating a Stress-Free Brand and Website Overhaul its client, BONZAI Intranet. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
“We are thrilled and honored to receive such a competitive marketing and communications award. We couldn’t have done it without the skills, hard work and dedication from everyone who contributed to this rewarding project,” shares Erica Hakonson, Principal of Maven Collective Marketing.
BONZAI Intranet, an Aurea Company, needed a new website to showcase the features and functionality of its Digital Workplace solution. Maven Collective Marketing led the website overhaul project with design and development support from Creative Engine. The result was a one of a kind website that is not only aesthetically pleasing, it has also led to a significant increase in website traffic and qualified leads for the client.
“We couldn’t be happier with how the BONZAI Intranet’s brand and website overhaul turned out. Receiving such a prestigious award for this project is an affirmation of our team’s expertise as well as the high level of service our clients have come to rely on from us,” adds Hakonson.
MarCom, sponsored and judged by the Association of Marketing and Communication Professionals (AMCP) is one of the oldest, largest, and most prestigious creative competitions in the world. Judged by industry professionals, the awards recognize outstanding achievements in marketing and communications materials and programs. Judges look for individuals and companies whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were over 6,000 entries from around the world in contention for the 2019 MarCom awards competition.
If you’re ready to redefine your brand and transform your organization with superior digital marketing services from a multi-award-winning agency, contact Maven Collective Marketing directly at maven@mavencollectivemarketing.com.
The multi-award-winning B2B Digital Marketing Agency, Maven Collective Marketing, has won a MarCom Gold Award for Creating a Stress-Free Brand and Website Overhaul its client, BONZAI Intranet. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. “We are thrilled and honored to receive… Continue reading Maven Collective Marketing Wins MarCom Gold Award for B2B Website Overhaul
Live Video Streaming: Should It Be Part of Your B2B Marketing Strategy?
Live video streaming is increasingly becoming a relevant channel for B2B marketers, read the blog now to see if it’s a viable tool for your organization.
Maven Collective Marketing Wins Gold for a B2B Website in the dotCOMM Awards
We are pleased to announce that Maven Collective Marketing has won the prestigious Gold B2B Website dotCOMM award for the website and brand overhaul for their client, BONZAI Intranet.
There were over 2,000 entries from across the United States, Canada and fourteen other countries in the 2019 dotCOMM Awards competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, PR firms, production companies, designers, developers and more.
“We are honored to win a Gold dotCOMM award for the BONZAI intranet B2B website, the award reflects the hard work and dedication of the mavens and creators that worked on this rewarding project,” shares Erica Hakonson, Principal of Maven Collective Marketing.
BONZAI Intranet, an Aurea Company, needed a new website to optimally showcase the features and functionality of its Digital Workplace solution. Maven Collective Marketing led the website overhaul project with design and development support from Creative Engine.
The prestigious dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of thousands of marketing, advertising and communication, advertising and public relations professionals.
“We are delighted to receive this accolade as it endorses our creative and strategic approach to B2B website overhauls. Winning Gold in the B2B website category of the dotCOMM awards is an outstanding achievement and validation to the strategies, best practices, methodologies and trusted experience our clients have learned to rely on,” explains Hakonson.
AMCP judges are industry professionals looking for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 241 categories for websites, videos, social media, paid media, owned media, earned media, and digital marketing and communication programs.
If you are ready to redefine your brand to stand out in a category of one and jet out of the sea of software sameness, get in touch with us today at maven@mavencollectivemarketing.com.
With over 2,000 entries across 16 different countries, discover why Maven Collective Marketing won a dotCOMM website award.
The Critical Importance of Sitemaps, Robots.txt and Google Search Console (GSC) for SEO Success
Read time: 12 minutes | Last updated March 15, 2021 How often do we hear that the big things are the little things? In the case of launching a new website or a website redesign, spoiler alert, it all comes down to the little things. You can have the most beautifully designed website, a perfectly… Continue reading The Critical Importance of Sitemaps, Robots.txt and Google Search Console (GSC) for SEO Success
And the International Creative Award goes to… Maven Collective Marketing!
Maven Collective Marketing is pleased to announce that it has won a Summit Creative Award for creative website work on a B2B website, for their client BONZAI Intranet. Out of more than 4,500 submissions from 27 countries, Maven Collective Marketing is named a Bronze winner in the 2019 Summit Creative Award competition for its… Continue reading And the International Creative Award goes to… Maven Collective Marketing!
How Google My Business can benefit B2B businesses?
Google My Bussiness can hugely benefit B2B businesses from adopting a few simple strategies.
7 Deadly Sins of Email Marketing List Management & Database Management
If you manage to avoid these 7 database and list management sins, consider yourself having won the accolade of a righteous email marketer.
5 Must-Read Books to Improve Your Marketing Strategy
Clients often ask us to weigh in on the best marketing resources to help them get their heads around the ever-changing landscape that is marketing today. Some aspects of marketing have remained unchanged over the years from a fundamental and theoretical perspective, however, in terms of digital marketing strategies, marketing campaigns and execution tactics, much… Continue reading 5 Must-Read Books to Improve Your Marketing Strategy
Empowering Female Entrepreneurship: A Celebration of International Women’s Day
In honor of International Women’s Day, Simon Fraser University’s Beedie School of Business tables a Women’s Panel of Entrepreneurs to bring greater awareness to females running their own businesses successfully today.
On Friday, March 8th, 2019 at 5:30 PM, Director of Entrepreneurship at Simon Fraser University, Sarah Lubik (@SarahLubik), will host this women’s panel in celebration of International Women’s Day.
Women in Entrepreneurship
Maven Collective Marketing is excited to announce our Principal, Erica Hakonson, will be a panelist at the “Empowering Women Entrepreneurs: A Panel Event in Celebration of International Women’s Day” on Friday, March 9th, 2019 at 5:30 PM at Simon Fraser University’s Segal School of Business in Vancouver, BC.
“It is an honor to be asked to participate in this outstanding panel of Female Entrepreneurs. I look forward to being inspired by each of the women on the panel as well as by the experienced host, Sarah Lubik, from Simon Fraser University,” shares Erica Hakonson, Maven Collective Marketing Principal.
This diverse panel of entrepreneurs is assembled and hosted in alignment with the Simon Fraser University Beedie School of Business calling to develop innovative and socially responsible leaders.
The Female Entrepreneurship Panel
Joining our Maven Collective Marketing’s Principal, Erica Hakonson (@EricaHakonson), on this Women’s Entrepreneurship panel is an eclectic segment of Female Entrepreneurs, including:
- Susan Chapelle: Co-Founder, Aligned Collective (@SquamishSusan)
- Stephanie Jhala: Founder, A Mother’s Movement (@StephJhala)
- Poala Ardiles: Founder, Bridge for Health Co-operative (@Poala_a_Ardiles)
The organizations run by these female entrepreneurs span not-for-profit, technology, healthcare, and wellness communities.
Empowering Women Entrepreneurs
The Empowering Women Entrepreneurs Panel Event is open to attend by all entrepreneurial-minded (and entrepreneurial curious); a free event sponsored by the Beedie School of Business. To save your seat, register here: https://www.eventbrite.ca/e/empowering-women-entrepreneurs-a-panel-event-in-celebration-of-international-womens-day-tickets-55526601560
This exclusively Simon Fraser University MBA Alumni Panel will share their diverse paths as female entrepreneurs, highlighting the successes and failures that have brought them to run their businesses today. The panel discussion will be followed by networking and will give you the chance to ask questions and make connections.
Of course, this is only one of many events celebrating International Women’s Day (March 8). We hope you take the opportunity to participate/attend a local event that inspires you and the women that are leading and progressing social, economic, cultural and political achievements of women.
Learn more at: https://www.internationalwomensday.com/
In honor of International Women’s Day, Simon Fraser University’s Beedie School of Business tables a Women’s Panel of Entrepreneurs to bring greater awareness to females running their own businesses successfully today. On Friday, March 8th, 2019 at 5:30 PM, Director of Entrepreneurship at Simon Fraser University, Sarah Lubik (@SarahLubik), will host this women’s panel… Continue reading Empowering Female Entrepreneurship: A Celebration of International Women’s Day