Author: Erica Hakonson - Principal & Founder

Erica Hakonson, Principal and Founder, of the Microsoft Partner Marketing & SaaS Technology Agency, Maven Collective Marketing.At the helm of the team of “Mavens”, Hakonson is passionate about empowering more women in technology and has led Maven Collective Marketing to become a multi-award winning digital powerhouse.Hakonson is also recognized for her leadership and entrepreneurial achievements being published and featured by such publications as the Globe and Mail, BCBusiness, Canada’s Podcast, Insivia SaaS Founder Show, and CanadianSME Small Business Podcast. Beyond Maven Collective, Hakonson holds a Management of Technology MBA from Simon Fraser University and co-founded a new Vancouver-based SaaS company, Orchestry Software.. Outside of the office, Hakonson is an amateur banjo player and outdoor enthusiast spending time in the outdoor capital of Canada with her awesome tiny humans, her heroic husband, and her energetic bird dog.

5 Actions to Take from the Call-to-Action Conference

It was Maven Collective Marketing’s first year at Unbounce’s Call-to-Action (CTA) conference and they did not disappoint. Beyond the great content that was presented at the 2016 CTA Conference, every attendee was celebrated, swooned and appreciated.   While the primary reason we attended the conference was to gain new insights and knowledge, we can honestly… Continue reading 5 Actions to Take from the Call-to-Action Conference

Erica Hakonson to Host Women in Leadership Technology Awards

Today kicks off Women in IT Week launched by the Women in Leadership Foundation. The Women in IT Week includes a variety of events that award, promote and support women in the technology industry. Events are scheduled throughout Canada in Vancouver, Kelowna, Toronto and Edmonton from May 16 to 20, 2016.   Women in Leadership… Continue reading Erica Hakonson to Host Women in Leadership Technology Awards