A few months ago, Google revealed new brands and solutions for their popular marketing and advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. They announced that they were unifying products within DoubleClick advertiser and the Google Analytics 360 Suite under a single brand named (drum roll please)… Google Marketing Platform. Google… Continue reading Should You be Using Google’s Marketing Platform?
Author: Erica Hakonson - Principal & Founder
Erica Hakonson, Principal and Founder, of the Microsoft Partner Marketing & SaaS Technology Agency, Maven Collective Marketing.At the helm of the team of “Mavens”, Hakonson is passionate about empowering more women in technology and has led Maven Collective Marketing to become a multi-award winning digital powerhouse.Hakonson is also recognized for her leadership and entrepreneurial achievements being published and featured by such publications as the Globe and Mail, BCBusiness, Canada’s Podcast, Insivia SaaS Founder Show, and CanadianSME Small Business Podcast. Beyond Maven Collective, Hakonson holds a Management of Technology MBA from Simon Fraser University and co-founded a new Vancouver-based SaaS company, Orchestry Software.. Outside of the office, Hakonson is an amateur banjo player and outdoor enthusiast spending time in the outdoor capital of Canada with her awesome tiny humans, her heroic husband, and her energetic bird dog.
Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond
Ultimately, it all comes down to ROI on your marketing dollars. But how should you be measuring that ROI actively for money spent? This post will take you through the top metrics you should track for your website, paid advertising, search console, and email marketing. Top 5 Website Metrics Setting up and using Google… Continue reading Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond
Back to the Future with B2B Digital Marketing Must-Haves
Today the world of tech is evolving faster than our understanding and rest assured it’ll continue to change a mile a minute in the years to come. Like it or not, you must equip yourself with the right marketing strategies leveraging data, analytics and all the right tools to set yourself apart in today’s marketing… Continue reading Back to the Future with B2B Digital Marketing Must-Haves
That’s so Maven: Maven Collective Marketing’s Annual “Paying it Forward” Initiative
Here at Maven Collective Marketing, we love the holidays. But for more reasons than you’d think! Learn about the the Maven Collective Marketing Paying it Forward Initiative. As November rolls around, three things come to mind. First, how the heck is it already November? I’m still getting used to the idea that summer is… Continue reading That’s so Maven: Maven Collective Marketing’s Annual “Paying it Forward” Initiative
The King’s Council: Why B2B Companies Need Content Marketing Guidelines
If content is king, then content guidelines are its council. Learn why your B2B company should put in place content guidelines to ensure your content occupies its rightful throne. With decision makers now traveling further and further through the sales funnel before engaging with a solutions supplier, content marketing has become central to B2B… Continue reading The King’s Council: Why B2B Companies Need Content Marketing Guidelines
SEO vs SEM: Beyond the Abbreviations
Marketing buzzwords and abbreviations are a dime a dozen. Quit scratching your head over SoLoMo and YMMV and instead consider Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Perhaps two of the most commonly used and effective digital marketing practices, they are also two of the most misunderstood. In this blog post, I’ll break… Continue reading SEO vs SEM: Beyond the Abbreviations
Blockchain Marketing: The Good, The Bad and the Future
We’ve all heard about blockchain in the context of cryptocurrency. But Bitcoin, Ethereum and Whoppercoin (yes, Whoppercoin) aside, how will this emerging technology affect the world of marketing? Recently, I was contacted by a startup that needed help marketing their ICO (internal coin offering) for a personalized healthcare platform built on blockchain. I was more… Continue reading Blockchain Marketing: The Good, The Bad and the Future
How Will GDPR Drive Change in B2B Marketing
Unless you’ve been living under a rock, you’ve likely heard about the General Data Privacy Regulation (GDPR). As of May 25, 2018, your organization needs to be compliant with GDPR or you risk facing severe penalties. With the deadline looming closer, it’s important to educate yourselves on the GDPR and the effect it may have… Continue reading How Will GDPR Drive Change in B2B Marketing
What is Semantic Search 101: Applying Intent and Context
Technology is perhaps the most rapidly changing area on earth; look away for even a minute and chances are that you’ve missed something. Two of the most popular fields in recent years have been Machine Learning and Artificial Intelligence. And as these fields continue to evolve, so too does Search Engine Marketing. One of… Continue reading What is Semantic Search 101: Applying Intent and Context
Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]
Let’s be honest, the fundamentals of marketing rarely change year over year, but they do slightly evolve. Thus, it is always important to review the foundation of your marketing strategy, your fundamentals, to ensure anything you build upon it is based on solid ground. Given that our consulting at Maven Collective Marketing primarily deals… Continue reading Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]