When asked, in a recent interview, “what are your top 5 leadership lessons learned from your experiences”. Our Principal & Founder, Erica Hakonson shared some true pearls of wisdom we’d like to pass on to you. I have learned a lot as a leader, which to me has been a steeper learning curve than… Continue reading 5 Leadership Lessons From Our Principal & Founder, Erica Hakonson
Tag: b2b digital marketing
Maven Collective Marketing Wins Prestigious PR Daily Content Marketing Award
Maven Collective Marketing is excited to announce that we’ve been awarded PR Daily’s Content Marketing Award for redeveloping BONZAI Intranet’s website and significantly increasing traffic, leads and revenue. Maven Collective Marketing, was recently chosen from a wide pool of entries and named a winner of PR Daily’s 2019 Content Marketing Awards in the “Website”… Continue reading Maven Collective Marketing Wins Prestigious PR Daily Content Marketing Award
Maven Collective Marketing Wins MarCom Gold Award for B2B Website Overhaul
The multi-award-winning B2B Digital Marketing Agency, Maven Collective Marketing, has won a MarCom Gold Award for Creating a Stress-Free Brand and Website Overhaul its client, BONZAI Intranet. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. “We are thrilled and honored to receive… Continue reading Maven Collective Marketing Wins MarCom Gold Award for B2B Website Overhaul
Maven Collective Marketing Wins Gold for a B2B Website in the dotCOMM Awards
With over 2,000 entries across 16 different countries, discover why Maven Collective Marketing won a dotCOMM website award.
How Google My Business can benefit B2B businesses?
Google My Bussiness can hugely benefit B2B businesses from adopting a few simple strategies.
Back to the Future with B2B Digital Marketing Must-Haves
Today the world of tech is evolving faster than our understanding and rest assured it’ll continue to change a mile a minute in the years to come. Like it or not, you must equip yourself with the right marketing strategies leveraging data, analytics and all the right tools to set yourself apart in today’s marketing… Continue reading Back to the Future with B2B Digital Marketing Must-Haves
SEO vs SEM: Beyond the Abbreviations
Marketing buzzwords and abbreviations are a dime a dozen. Quit scratching your head over SoLoMo and YMMV and instead consider Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Perhaps two of the most commonly used and effective digital marketing practices, they are also two of the most misunderstood. In this blog post, I’ll break… Continue reading SEO vs SEM: Beyond the Abbreviations
Blockchain Marketing: The Good, The Bad and the Future
We’ve all heard about blockchain in the context of cryptocurrency. But Bitcoin, Ethereum and Whoppercoin (yes, Whoppercoin) aside, how will this emerging technology affect the world of marketing? Recently, I was contacted by a startup that needed help marketing their ICO (internal coin offering) for a personalized healthcare platform built on blockchain. I was more… Continue reading Blockchain Marketing: The Good, The Bad and the Future
How Will GDPR Drive Change in B2B Marketing
Unless you’ve been living under a rock, you’ve likely heard about the General Data Privacy Regulation (GDPR). As of May 25, 2018, your organization needs to be compliant with GDPR or you risk facing severe penalties. With the deadline looming closer, it’s important to educate yourselves on the GDPR and the effect it may have… Continue reading How Will GDPR Drive Change in B2B Marketing
B2B Lead Generation 101 for Your B2B Website
Lead generation and constructing desirable conversion points is hard with business-to-business marketing. Learn the must-haves for fruitful B2B lead generation in this blog.


